Karlsruhe, Germany – March 8, 2011 +++ BrandMaker, the largest European supplier of Marketing Resource Management (MRM) systems, will introduce a new technology with "Web-to-Mobile," which will allow media to be published easily on mobile end user devices such as the Apple iPad® and iPhone®. In addition to classic output channels such as advertisements, brochures, posters, PDF files, and banners, marketers can now also use mobile end user devices such as the iPad and iPhone – and thus open up entirely new fields of application. This new, Web-based publication tool from BrandMaker allows the easy creation and individual adaptation of advertising for mobile end user devices, which are playing an ever more important role in media usage.

BrandMaker's Web-to-Mobile solution is predestined for personalized sales presentations, where sales force employees would like to show the customer product data, images or other information. As a presentation tool, the Apple iPad® has many advantages as compared to classic paper media: the desired content can be found more quickly as well as sorted and grouped customer-specifically, and content can be linked to its multimedia enrichment. Marketers in all industries can profit from this – from automobile sales to financial and insurance sectors on through to consultation-intensive retail trades.

The new Web-to-Mobile solution is embedded in BrandMaker's comprehensive, modular corporate software for the planning and implementation of marketing activities. The MRM system also includes, in addition to planning and workflow tools, a Media Pool and a Web-based publication tool. To provide content for mobile end user devices, media already stored in BrandMaker can be made available or app-specific content can be generated using templates.

This new output channel offers additional advantages anywhere centrally-specified content needs to be tailored for publication locally or regionally. For example, branch offices are in a position to fill uniformly-designed templates with local specials from the nearest market at the time the content is called up.

"With this new tool, we can continue our practice of controlling marketing activities and combining the management of marketing resources in an integrated work environment, as well as serving all communication channels," explains Mirko Holzer, CEO of BrandMaker. "Now it is possible for marketing departments to use mobile end user devices to distribute their advertising materials from a single source via a structured publication process."

About BrandMakerBrandMaker GmbH, headquartered in Karlsruhe, Germany, is the leading supplier of Marketing Resource Management (MRM) systems in Europe and employs approximately 150 people. As a pioneer in marketing process optimization, BrandMaker has been marketing its primary MRM system since 2001 to address the needs of marketing and communications departments in large, decentrally-structured organizations. BrandMaker offers an extensive, modular MRM solution that optimizes the complete marketing process, makes marketing operations easier, and increases productivity significantly. There are BrandMaker modules for the automated creation of online and print media, media asset management, software-supported marketing planning, and brand strategy. BrandMaker's second central product is the BrandMaker Marketing Planner SaaS – the first completely Web-based marketing planning software in Germany (www.marketing-zeitmaschine.de). Customers include, among others: Commerzbank, DekaBank, EnBW, Ernst & Young, G+J EMS, and Tirol Werbung.

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