Karlsruhe/Steinhausen, May 26, 2011 +++ At the Marketing Efficiency Forum in Zurich, BrandMaker GmbH, the leading supplier of Marketing Resource Management (MRM) software in Europe, announced a strategic partnership with gateB. gateB is headquartered in Steinhausen/Zug, Switzerland and specializes in communication engineering; it belongs to the Hotz Group, which offers a wide variety of communication services. In the course of the partnership, gateB will serve the market in Switzerland for BrandMaker and offer customers complete support for Marketing Resource Management: from consulting and the sale of licenses to the implementation of the BrandMaker MRM solution suite to support and training. BrandMaker has been active on the Swiss market for a long while already and counts well-known companies such as UBS and AXA Winterthur among its customers. Through the partnership with gateB, BrandMaker will expand its presence in Switzerland systematically. "Currently, we are actively pursuing our international expansion because the market for marketing resource management systems is developing nicely, now as before," explains Mirko Holzer, the CEO of BrandMaker. "Switzerland offers great potential for BrandMaker. Only a few companies there are already using MRM systems. Furthermore, there are hardly any specialized MRM suppliers who offer consulting and implementation from a single source as gateB does."

The partnership with gateB will provide BrandMaker with direct market access and optimized customer support within Switzerland. gateB attributes strategic significance to the cooperation with BrandMaker, which is why it has already established an 11-person team of experts whose members will be trained extensively by BrandMaker. "Today, customers are no longer satisfied with consulting and design development alone; instead, they want complete solutions from a single source," explains gateB CEO Olaf Gijseman. Gijseman is absolutely convinced of BrandMaker's abilities and power of innovation, not to mention the quality of its MRM system: "The particular advantage of the BrandMaker solution suite as compared to other MRM systems is that the marketing process chain is covered from end to end. With BrandMaker in our product portfolio, we are optimally positioned." The Web-based MRM system covers the entire marketing process in modular fashion – from planning, budgeting, and support of all creative processes (briefing, agency control, review management, media asset management) to job management, media production and distribution (Web-to-Print, Web-to-Web, etc.) to reporting and controlling.



About BrandMaker
BrandMaker GmbH, headquartered in Karlsruhe, is the leading supplier of Marketing Resource Management (MRM) systems in Europe and employs approximately 150 people worldwide. The software with the same name is an extensive, modularly-structured MRM solution that optimizes the whole marketing process chain, makes the operative side of marketing easier, and increases productivity in marketing significantly. BrandMaker modules are available for the implementation of brand portals, for software-supported marketing planning, media asset management, the automated creation of online and print media, and for centrally-controlled local area marketing. On an SaaS basis, the BrandMaker Marketing Planner is also the first completely Web-based marketing planning software available in Germany.

Well-known companies that use BrandMaker solutions in their communication and marketing departments include, among others, the Dutch retail group C1000, Commerzbank, DekaBank, Ernst & Young, EnBW, SaraLee, Schenker Deutschland, USB, and ZF Services.


About gateB
gateB is a Swiss consulting company that assists internationally-oriented brands and companies with the optimization of their communication services. Thanks to the combination of management and process consulting and the use of highly-automated software solutions, companies can increase the efficiency of their communication significantly. gateB is the Swiss partner of leading software suppliers in the areas of MRM, publishing, and office automation. In addition to consulting, it also offers extensive implementation and support services. gateB was established in 2009 and is headquartered in the Brand Leadership Building in Zug/Steinhausen, where it employs 25 consulting and integration specialists. gateB belongs to the Hotz Group, a network of independently-managed companies in the areas of branding, marketing, motion & sound, PR, and Web.

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