Karlsruhe, Jan 23 2009 +++ Marketing Process Optimization is more and more becoming an important buzz word in the world of marketing. The current Focus Paper titled “Marketing Process Optimization: Increasing Efficiency per Click” explains what this acronym stands for, where it begins and what it means for the marketing departments. Besides pointing out the necessity of efficient communication workflows in times of harsh market and competitive environments and points out that creativity and process optimization can really go hand in hand – especially when this process is supported by apt standard software. A guide to initiating marketing process optimization in the own marketing organization is an additional bonus of this paper.

The Focus Paper is now available as free download:

DOWNLOAD: Focus Paper Marketing Process Optimization

Marketing Process Optimization: Increasing Efficiency per Click (701 KB)

Already available in English language is the Focus Paper “Brand Management Portals”.

About BrandMaker

BrandMaker, a division of Karlsruhe-based pi-consult gmbh, is a software specialist in the field of marketing process optimization. BrandMaker, founded in 1999, is Europe’s largest vendor of marketing resource management systems and employs about 140 people throughout Europe.

BrandMaker’s core product is the BrandMaker Marketing Resource Management System (MRM), which addresses the needs of marketing and communications departments in large, decentralized organizations. BrandMaker’s MRM solution consists of an extensive collection of modules covering the entire creative delivery chain, adding to productivity and reducing operational overhead in marketing. There are BrandMaker modules for, among other processes, automated ordering of online and print media (the latter via web-to-print), for media asset management, and for software-supported marketing planning and marketing strategy. The second key product is the BrandMaker Marketing Planner SaaS, the first completely web-based marketing planning software system in Germany (www.marketing-planner-online.com).

Among the well-known firms that use BrandMaker in their marketing departments are Commerzbank, DekaBank, EnBW AG, Ernst & Young as well as G+J EMS.

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