Karlsruhe, December 10, 2010 +++ BrandMaker, a Karlsruhe based software specialist in the area of Marketing Process Optimization, has been listed with its SaaS product in December in the Top 10 of the German Cloud-Services in the IT specialist magazine Computerwoche. The topics Cloud Computing and Software-as-a-Service still move the IT sector. Thus, it is not surprising that the number of various providers and services is high. But which supplier is suitable for the own company? Especially aspects such as location, legal position and data privacy should be well considered before stepping into the cloud. The Computerwoche compared the various offers and presents now the ten best German Cloud-Services, among them: the BrandMaker Marketing Planner.

Criteria for the selection of the Computerwoche included among others:

• The service provider is headquartered in Germany.
• Customer enquiries and support are handled and processed by a German-speaking and locally based service team.
• All contractual terms are subject to the German law including Germany as place of jurisdiction.

The Computerwoche reports in particular the following on the BrandMaker Marketing Planner: „Marketing and advertisement are designed to appeal to new customers and bind them. To hand out a few flyers is mostly not enough. With the help of the Marketing Planner by BrandMaker enterprises are able to compile, implement and monitor their entire marketing strategy. According to requirements and wishes, the user can additionally book individual modules such as the Media Pool and thus specifically enhance the marketing strategy. The SaaS solution convinced the jury of the German “Initiative for Small and Medium-Sized Businesses” at the CeBIT 2009 and received the IT Innovation Award.”

More on the Top 10 of the German Cloud-Services can be found here:
www.computerwoche.de/2359614.



About BrandMaker
BrandMaker GmbH, headquartered in Karlsruhe, Germany, is Europe’s leading supplier of marketing resource management (MRM) systems and employs about 150 people throughout Europe. Founded in 1999, BrandMaker is a pioneer in the area of marketing-process optimization. Since 2001, it has been selling its MRM system, also called BrandMaker, which addresses the needs of marketing and communications departments in large, decentralized organizations. BrandMaker is a comprehensive, modular MRM solution that optimizes the entire marketing process chain, removes burdensome aspects of marketing operations, and significantly increases marketing productivity. There are BrandMaker modules for, among other processes, automated ordering of online and print media (the latter via web-to-print), for media asset management, and for software-supported marketing planning and marketing strategy. The second key product is the BrandMaker Marketing Planner SaaS, the first completely web-based marketing planning software system in Germany (www.marketing-planner-online.com).

Among the well-known firms that use BrandMaker solutions in their marketing departments are Commerzbank, DekaBank, Domicil Möbel, Ernst & Young, EnBW, G+J EMS, Opel, and Tirol Werbung.

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