Karlsruhe, September 23, 2009 +++ BrandMaker GmbH, Europe’s largest firm specializing in the field of software for marketing process optimization, has become the newest member of the AMC Assekuranz Marketing Circle, in the role of “cooperation partner.” AMC’s mission is to initiate marketing and sales projects for its members. This can involve organizing events, projects and study groups; arranging or conducting studies concerning current problems; and the search for appropriate solutions for special problems. The AMC currently has 63 insurance companies and 44 cooperation partners as members.

“I am delighted that BrandMaker, one of the leading providers of marketing software, has now become even more involved with Assekuranz,” said Dr. Frank Kersten, Senior Manager of AMC Münster, through which BrandMaker holds its AMC membership. “AMC will actively support BrandMaker in bringing the advantages of this software solution to our insurance-company members.”

Mirko Holzer, CEO of BrandMaker, was also delighted about the partnership. “BrandMaker and the insurance industry – it’s a great fit. Our software has its roots in local advertising, and that makes it perfect for decentralized organizations. We don’t just offer insurance providers the right software, we also act as dependable and experienced partner with a clear focus on software development and on-going optimization.”

BrandMaker allows insurance providers to implement their local advertising simply and with high quality, independent of any external service providers. The software supports both insurance agencies and insurance companies equally in their cooperative marketing – from preparing advertising materials and dealing with local advertising, to local branding for individual agents.

“With BrandMaker, agents do significantly more business, since their independent local marketing capabilities make them stand out from their competitors, and they can make optimal use of the power of the centralized brand in their own businesses,” Mirko Holzer explained. “More business and more premium income obviously leads to more profits for the insurance company as well.” At the same time, use of BrandMaker’s software platform guarantees that local efforts will conform to the company’s corporate-image guidelines, which maximizes the effectiveness of comprehensive national campaigns.

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