Karlsruhe, January 12, 2010 +++ BrandMaker, Europe’s largest provider of Marketing Resource Management Software, has announced the launch of the new PRO Version of its SaaS (Software-as-a-Service) Marketing Planner on March 1, 2010. The web-based planning software gives extensive support to marketing professionals in planning, budgeting, campaign execution and measurement. In comparison with the basic version of the SaaS solution, the new PRO Version provides numerous new features: At 49.90 Euro per user and month, marketers have the possibility to define their own additional dimensions such as products, target groups or countries and to sort and filter their view of the plan by these dimensions. Thus, users only view the information relevant to them and can save their individual calendar and budget views. Also new in the PRO Version are powerful extended controlling functions.

In the PRO Version, marketers can define relevant Key Performance Indicators (KPIs), set a reminder date for the entry of the performance data and have their ROI calculated automatically – for each activity, but as well for complete campaigns. KPI reports are automatically generated by the Marketing Planner to view the performance results, such as reports regarding top and flop projects or the comparison of projects regarding their ROI. The PRO Version moreover allows users to configure their own, company-specific tabular reports and transfer them to Excel, thus providing unlimited possibilities for the individual evaluation of all marketing data. “The new PRO Version of the Marketing Planner is full of features that we also provide in our Enterprise Edition for large corporations”, said Mirko Holzer, CEO at BrandMaker. “With this product version, we make professional multi-dimensional marketing planning and controlling possible for companies of all sizes at a very attractive SaaS price.”

A special offer is provided also for the basic version of the Marketing Planner SaaS: New or existing customers acquiring one or more licenses of the basic edition by February 28, 2010 get the special introduction price of 9.90 Euro per user and month for at least one more year without any additional cost. And even more: Those new or existing customers who prolong their licenses until December 31, 2011 or 2012 in advance will benefit from this offer over the complete period. The regular price for the basic version of the Marketing Planner is 29.90 Euro per month for newly and additionally ordered licenses from March 1, 2010.

About BrandMaker
BrandMaker GmbH (www.brandmaker.com), headquartered in Karlsruhe, Germany, is Europe’s leading supplier of marketing resource management (MRM) systems and employs about 145 people throughout Europe. The software company is a pioneer in the area of marketing-process optimization. Since 2001, it has been selling its MRM system BrandMaker which addresses the needs of marketing and communications departments in large, decentralized organizations. BrandMaker is a comprehensive, modular MRM solution that optimizes the entire marketing process chain, removes burdensome aspects of marketing operations, and significantly increases marketing productivity. There are BrandMaker modules for, among other processes, automated ordering of online and print media (the latter via Web-to-Print), for media asset management, and for software-supported marketing planning and marketing strategy. The second key product is the BrandMaker Marketing Planner SaaS, the first completely web-based marketing planning software system in Germany (www.marketing-planner-online.com).

Among the well-known firms that use BrandMaker solutions in their marketing departments are Commerzbank, DekaBank, Ernst & Young, EnBW, G+J EMS, Opel, and Tirol Werbung.

Contact