Karlsruhe, August 16, 2011 +++ BrandMaker, the leading European provider of Marketing Resource Management (MRM) systems, is staging a road show about marketing resource management and marketing process optimization in conjunction with its partners. Using the motto "RoadMap 2011 – the meeting place for marketing decision makers" these half-day informational events will be staged in four locations: on October 6 in Düsseldorf, October 11 in Munich, October 20 in Hamburg, and October 27 in Stuttgart.

The road show will address current trends in marketing such as Web-to-publish, MRM, local area marketing, rich media, and tablet publishing. Participants will get a compact overview of how they can use integrated technologies and holistic processes to exploit additional target groups and output channels and how marketing flows can be designed more efficiently.

Numerous experts from the areas of marketing resource management, content management, language technology, corporate design, and single source publishing will participate in question and answer sessions in all four locations. Partners and users will present new technologies and proven best practices from marketing IT. Co-organizers of the road show include Across Systems, arvato, Der Punkt, Quark, 7Seas, and wirDesign.

Participation in the event is free of charge, but you must register. For more information, visit www.mrm-roadshow.com.

About BrandMaker
BrandMaker is the leading provider of Marketing Resource Management (MRM) systems in Europe. Founded in 1999 as pi-Consult GmbH, the company has used the name BrandMaker GmbH since 2009 and focused exclusively on the development and marketing of demanding software solutions for the marketing departments of medium-sized and large organizations. BrandMaker is headquartered in Karlsruhe and currently employs approximately 170 people. The software by the same name is an extensive, modular MRM solution that optimizes the entire marketing process chain, makes marketing operations easier, and increases productivity in marketing significantly. There are BrandMaker modules for the implementation of market portals, software-supported marketing planning, media asset management, the automatic creation of online and print media, as well as centrally-controlled local area marketing.

Well-known companies that use the BrandMaker solutions in their communications and marketing departments include the Dutch retail company C1000, Commerzbank, DekaBank, Ernst & Young, EnBW, SaraLee, Schenker Deutschland, UBS, and ZF Services. BrandMaker, Inc., the subsidiary headquartered in Atlanta, Georgia (USA) is responsible for the American market.

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