Karlsruhe/Munich, September 2, 2011 +++ BrandMaker GmbH, the leading European provider of Marketing Resource Management (MRM) systems, and 7Seas global content management GmbH are cooperating with one another. The goal of the partnership is to combine the companies' expertise in content management and internationalization, as well as in the area of Marketing Resource Management. The partners' customers will profit on the one hand from the process and international content management expertise that 7Seas has acquired with its customers (BMW, MINI, Austrian Airlines, IWC, SMA, RWE, and Vitra). On the other hand, they will profit from the technology expertise of the leading European provider of Marketing Resource Management systems. The partners will appear for the first time together in the course of a road show. This road show will take place on October 6 in Düsseldorf, on October 11 in Munich, on October 20 in Hamburg, and October 27 in Stuttgart. To register and for additional information, visit www.mrm-roadshow.com.

"Today, content must be quick, flexible, and adaptable. These criteria are especially important in times in which companies are acting increasingly globally, the range of products is becoming even wider, and the media environment more complex. Here the concern is, among other things, the media-neutral preparation of content from a source for all channels, from brochures to Web blogs," explains Stephan Petschow, CEO of Consulting at 7Seas. "Our customers have clear global requirements and they want to be served by a single source for all communication channels, markets, and languages. Continuous processes based on integrated technologies are the basic requirement for fulfilling this requirement."

From personalized and multi-lingual addressing – in a form optimized for the medium in question – arise countless variants of marketing content. Content management has therefore become a core competency for marketing, which is why content specialists such as 7Seas have ever more points of contact with topics that were originally the domain of marketing.

BrandMaker CEO Mirko Holzer confirms: "In the past, international content management was sooner the domain of technical documentation and product communication. We are pleased that 7Seas, the leading provider in this area, will also engage increasingly in Marketing Resource Management."



About BrandMaker
BrandMaker is the leading provider of Marketing Resource Management (MRM) systems in Europe. Founded in 1999 as pi-consult GmbH, the company has used the name BrandMaker GmbH since 2009 and focused exclusively on the development and marketing of demanding software solutions for the marketing departments of medium-sized and large organizations. BrandMaker is headquartered in Karlsruhe and currently employs approximately 170 people. The software by the same name is an extensive, modular MRM solution that optimizes the entire marketing process chain, makes marketing operations easier, and increases productivity in marketing significantly. There are BrandMaker modules for the implementation of market portals, software-supported marketing planning, media asset management, the automatic creation of online and print media, as well as centrally-controlled local area marketing.

Well-known companies that use the BrandMaker solutions in their communications and marketing departments include the Dutch retail company C1000, Commerzbank, DekaBank, Ernst & Young, EnBW, SaraLee, Schenker Deutschland, UBS, and ZF Services. BrandMaker, Inc., the subsidiary headquartered in Atlanta, Georgia (USA) is responsible for the American market.


About 7Seas global content management GmbH
7Seas specializes in the internationalization and high-quality production of off and online means of communication. The agency creates, adapts, manages, and refines content of any type (text, image, moving image, audio) with modern technologies as well as database systems and distributes it via various media channels. 7Seas global content management GmbH's customers include, among others, BMW, MINI, Austrian Airlines, IWC, SMA, RWE, and Vitra.

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