Karlsruhe, October 27, 2009 +++ BrandMaker GmbH, Europe’s largest firm specializing in the field of software for marketing process optimization, published in October the first complimentary audio book on the topic of marketing resource management (MRM). The new and complimentary audio book, based on the BrandMaker Focus Paper line, covers interesting topics on Marketing Process Optimization and Marketing Software – from Web-to-Print via Media Asset Management to Marketing Planning and Controlling. The first episode of the audio book series, available as of now on as a complimentary podcast on www.brandmaker.com, applies to the topic of “Brand Management Portals – The Brand in the Centre”. In the future further episodes will follow, available as free podcast subscription on iTunes as well as mp3-download. The BrandMaker audio book postings thoroughly acquaint marketing authorities and other interested parties briskly and compactly about ways and means for efficiency enhancement and optimization of marketing processes. You benefit not only from the know-how of marketing experts but also gain stimulation and inspiration for your own marketing.

The first episode of the audio book “Brand Management Portals – The Brand in the Centre” approaches the character of Brand Portals for a successful branding. The posting recognizes corporate identity as the basis for brand communication and exhibits how Brand Management Portals increase transparency, process efficiency as well as the quality of measure implementations. Not least receive the listeners valuable tips, worth to be considered for the set-up of a Brand Portal – in an exploratory, comprehensible and neutral way. “With our audio book and thereof resulting podcast on the subject of MRM, we catch the spirit of the times”, says Mirko Holzer, the CEO of BrandMaker. “In times of declining budgets and high cost pressure, Marketing Resource Management becomes increasingly significant. Our BrandMaker podcasts convey professional expertise and give assistance in respect of marketing efficiency enhancement – and that on the go.” Apart from podcasts, BrandMaker offers all so far published focus papers also as PFD-files for free download on the BrandMaker website (www.brandmaker.com/downloads).


About BrandMaker
BrandMaker GmbH, headquartered in Karlsruhe, Germany, is Europe’s leading supplier of marketing resource management (MRM) systems and employs about 145 people throughout Europe. BrandMaker GmbH, founded in 1999 under the name “pi-consult”, is a pioneer in the area of marketing-process optimization. Since 2001, it has been selling its MRM system, also called BrandMaker, which addresses the needs of marketing and communications departments in large, decentralized organizations. BrandMaker is a comprehensive, modular MRM solution that optimizes the entire marketing process chain, removes burdensome aspects of marketing operations, and significantly increases marketing productivity. There are BrandMaker modules for, among other processes, automated ordering of online and print media (the latter via web-to-print), for media asset management, and for software-supported marketing planning and marketing strategy. The second key product is the BrandMaker Marketing Planner SaaS, the first completely web-based marketing planning software system in Germany (www.marketing-zeitmachine.de). Among the well-known firms that use BrandMaker solutions in their marketing departments are Commerzbank, DekaBank, Ernst & Young, EnBW, G+J EMS, Opel, and Tirol Werbung.

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