Karlsruhe, February 9, 2010 +++ BrandMaker, Europe’s largest provider of Marketing Resource Management (MRM) Software, headquartered in Karlsruhe, Germany, has acquired Haas Group as new customer. To the international corporation belongs among others the world market leader in machines and plants for the production of wafers and biscuits: the Franz Haas Waffel- und Keksanlagen-Industrie GmbH from Leobendorf, Austria. Haas decided for the implementation of the Marketing Planner Module from the BrandMaker MRM solution suite in order to optimize the planning, budgeting, execution and evaluation of all marketing and communication activities within the group of companies. Currently the central marketing is operating with the web-based system in the head quarter near Vienna. In 2010, the rollout in the international Haas branch offices will follow. In the final build-out stage about 30 marketers will use the Marketing Planner. Owing to the central data storage all parties involved will be provided with the same and constantly up-to-date information about all marketing and communication activities.

„We decided for the Marketing Planner because it is web-based, simply in handling and more importantly, enables the combination of activities with timelines”, says Thomas Breg, Marketing Director and Press Officer of the Haas Group.
„In contrast to many other products on the market, the Marketing Planner is no pure tool for project management but particularly customized to the needs of marketing executives”. In the course of system implementation Haas redefined it’s marketing processes and mapped the optimized processes in BrandMaker. “Altogether we expect huge support in the organization and documentation of all projects as well as more faster and efficient processes with the application of the Marketing Planner”, says Breg. Mirko Holzer, CEO of BrandMaker, is convinced that Haas will gain enormous benefits from the Marketing Planner: “For a worldwide operating corporation like Haas with it’s international branch offices, central availability of all information about marketing activities and campaigns is essential. The centralization of data increases transparency, supports the work in a team und enables a corporation-wide actualization of planning and budgets in real time.”

About BrandMaker
BrandMaker GmbH, headquartered in Karlsruhe, Germany, is Europe’s leading supplier of marketing resource management (MRM) systems and employs about 145 people throughout Europe. BrandMaker GmbH, founded in 1999, is a pioneer in the area of marketing-process optimization. Since 2001, it has been selling its MRM system, also called BrandMaker, which addresses the needs of marketing and communications departments in large, decentralized organizations. BrandMaker is a comprehensive, modular MRM solution that optimizes the entire marketing process chain, removes burdensome aspects of marketing operations, and significantly increases marketing productivity. There are BrandMaker modules for, among other processes, automated ordering of online and print media (the latter via web-to-print), for media asset management, and for software-supported marketing planning and marketing strategy. The second key product is the BrandMaker Marketing Planner SaaS, the first completely web-based marketing planning software system in Germany (www.marketing-planner-online.com).

Among the well-known firms that use BrandMaker solutions in their marketing departments are Commerzbank, DekaBank, Domicil Möbel, Ernst & Young, EnBW, G+J EMS, Opel, and Tirol Werbung.

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