Karlsruhe, June 03, 2009 +++ The Business Studies department of the University of Applied Sciences Karlsruhe has adopted the SaaS version of BrandMaker’s Marketing Planner, beginning with the 2009 summer semester. BrandMaker, with headquarters in Karlsruhe, is Europe’s largest supplier of marketing resource management systems. The faculty will use the Marketing Planner in a variety of areas. For one, a five-person marketing group (consisting of Professor Christoph Ewert, who initiated the school’s involvement with BrandMaker, three additional professors, and a scientific assistant) will use the Marketing Planner to plan activities and manage teams. Another area will be the use of the web-based tool by students for a survey research project in the context of a market-research course. “Based on our experience with the first group of student projects, I was very impressed by the quality of the tool,” Professor Ewert reported. “As project leader, I find it very easy to use Marketing Planner to coordinate and monitor the various student groups. Its functions are easy to understand for all users, all relevant documents are attached to the planned items, and the budgeting functions let the students plan scenarios that are financially realistic. Overall, the Marketing Planner is an outstanding addition to our program, and it gives students the opportunity to deal with marketing projects at a professional level.”

In addition, the marketing group uses the Marketing Planner to plan their own projects. This gives the professors and scientific assistant Antje Borbonus an overview of all activities, appointments, tasks, and milestones, at any time and from any location. For example, Antje Borbonus is using the tool for planning a marketing publication. “The Marketing Planner could not be easier to use,” says Borbonus. “Anyone could learn the basics in half an hour.” In the future, even more use will be made of the Marketing Planner, for additional student projects, as well as for Bachelor’s and Master’s thesis work. It is anticipated that students will handle the planning of their thesis work and the communication with their supervising professors using the marketing platform. “We are very pleased with our arrangement with the University of Applied Sciences Karlsruhe. It lets the marketers of tomorrow work with our Marketing Planner today, so that they can learn the advantages of software-based marketing management,” says Mirko Holzer, CEO of BrandMaker.

About BrandMaker
BrandMaker GmbH, headquartered in Karlsruhe, Germany, is Europe’s leading supplier of marketing resource management (MRM) systems and employs about 145 people throughout Europe. BrandMaker GmbH, founded in 1999 under the name “pi-consult”, is a pioneer in the area of marketing-process optimization. Since 2001, it has been selling its MRM system, also called BrandMaker, which addresses the needs of marketing and communications departments in large, decentralized organizations. BrandMaker is a comprehensive, modular MRM solution that optimizes the entire marketing process chain, removes burdensome aspects of marketing operations, and significantly increases marketing productivity. There are BrandMaker modules for, among other processes, automated ordering of online and print media (the latter via web-to-print), for media asset management, and for software-supported marketing planning and marketing strategy. The second key product is the BrandMaker Marketing Planner SaaS, the first completely web-based marketing planning software system in Germany (www.marketing-planner-online.com). Among the well-known firms that use BrandMaker solutions in their marketing departments are Commerzbank, DekaBank, Domicil Möbel, Ernst & Young, EnBW, G+J EMS, Opel, and Tirol Werbung.

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