Karlsruhe, March 23, 2010 +++ BrandMaker, Europe’s largest provider of Marketing Resource Management (MRM) Software, headquartered in Karlsruhe, Germany, broadens its collaboration with the Karlsruhe University of Applied Sciences. In 2009, the Karlsruhe University of Applied Science began to employ the BrandMaker Marketing Planner, among others for the education of their marketing students. Within the lecture “Competitive Intelligence Methods“, BrandMaker has now supported another project. The cooperation with BrandMaker enables graduate students of International Management, Sales and Business Administration Engineering, to put their theoretical knowledge in product value evaluation into practice. On the basis of the survey carried out with BrandMaker’s diverse key accounts, the students systematically analyzed quantitative and qualitative benefits experienced by customers from the utilization of different modules of the MRM solution suite BrandMaker. “Thanks to BrandMaker, our students were able to accomplish an authentic value analysis in a professional environment”, says Prof. Reinhold König from the Karlsruhe University of Applied Sciences. “This was an important and ambitious lesson, which is going to help the students in their professional life”, says Prof. König. “Most companies still struggle with a systematical customer value evaluation of offered products.”
Also Mirko Holzer, CEO of BrandMaker, is pleased with the cooperation: “When we received the enquiry, it was immediately clear that we would support the university. Also the results are very gratifying, as they prove the multi-facetted benefit of BrandMaker when it comes to optimization of marketing processes.” The interview of a BrandMaker key customer revealed for instance that the 300 involved employees registered a total time saving of 140 man days per year deploying the media data base, the BrandMaker Media Pool. A reference person from a large international management consultancy on the other hand stated that the operative expenditure in marketing could have been as of now reduced by 40 percent through the implementation of the Media Pool as well as the Web-to-Print module. “Beyond the high quantitative benefits, the evaluation of the case studies has made visible also qualitative advantages of BrandMaker”, Prof. König reports. “As a result of BrandMaker’s assistance in the reinforcement of a company’s brand and their brand communication, BrandMaker confers a major competitive advantage”, resumes Prof. König. “Taking into account that we could prove that companies, already having a strong brand, gain high qualitative benefits from the software, it is possible to imagine how helpful the MRM system can become for companies having no or a non-distinctive brand profile.”

About BrandMaker
BrandMaker GmbH, headquartered in Karlsruhe, Germany, is Europe’s leading supplier of marketing resource management (MRM) systems and employs about 150 people throughout Europe. BrandMaker GmbH, founded in 1999, is a pioneer in the area of marketing-process optimization. Since 2001, it has been selling its MRM system, also called BrandMaker, which addresses the needs of marketing and communications departments in large, decentralized organizations. BrandMaker is a comprehensive, modular MRM solution that optimizes the entire marketing process chain, removes burdensome aspects of marketing operations, and significantly increases marketing productivity. There are BrandMaker modules for, among other processes, automated ordering of online and print media (the latter via web-to-print), for media asset management, and for software-supported marketing planning and marketing strategy. The second key product is the BrandMaker Marketing Planner SaaS, the first completely web-based marketing planning software system in Germany (www.marketing-planner-online.com).

Among the well-known firms that use BrandMaker solutions in their marketing departments are Commerzbank, DekaBank, Domicil Möbel, Ernst & Young, EnBW, G+J EMS, Opel, and Tirol Werbung.

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