Karlsruhe, June 09, 2009 +++ On June 3rd, 2009 the junior members of the Marketing-Club Karlsruhe visited the headquarters of the internationally represented BrandMaker GmbH. BrandMaker’s CEO Mirko Holzer and Marketing & Communication Manager Kerstin Heinemann presented BrandMaker to the members and gave them an insight of the topic Marketing Process Optimization.

While process optimization and (semi-)automation has been established as standards in other business functions, marketing has for a long time proclaimed creative chaos for itself and has experienced difficulties in standardizing workflows and automating processes. It had a hard time recognizing that process optimization does not impose obstacles to creativity but in the opposite, at times of increasing market pressure and requirements, represents an effective means to create more room for marketing’s essential tasks.

About BrandMaker
BrandMaker GmbH, headquartered in Karlsruhe, Germany, is Europe’s leading supplier of marketing resource management (MRM) systems and employs about 145 people throughout Europe. BrandMaker GmbH, founded in 1999 under the name “pi-consult”, is a pioneer in the area of marketing-process optimization. Since 2001, it has been selling its MRM system, also called BrandMaker, which addresses the needs of marketing and communications departments in large, decentralized organizations. BrandMaker is a comprehensive, modular MRM solution that optimizes the entire marketing process chain, removes burdensome aspects of marketing operations, and significantly increases marketing productivity. There are BrandMaker modules for, among other processes, automated ordering of online and print media (the latter via web-to-print), for media asset management, and for software-supported marketing planning and marketing strategy. The second key product is the BrandMaker Marketing Planner SaaS, the first completely web-based marketing planning software system in Germany (www.marketing-planner-online.com). Among the well-known firms that use BrandMaker solutions in their marketing departments are Commerzbank, DekaBank, Domicil Möbel, Ernst & Young, EnBW, G+J EMS, Opel, and Tirol Werbung.

Kontakt