Karlsruhe, December 17, 2010 +++ BrandMaker, Europe’s largest provider of Marketing Resource Management (MRM) Software, published the second part of its focus paper on the topic „Media Asset Management“. The second part entitled „Media Asset Management or how to use digital resources efficiently“ shows that the intelligent administration and re-use of multimedia content is a critical factor for success in marketing communication. The current focus paper illustrates how a Media Asset Management system guarantees the availability of digital content, enables the use of media in various formats and offers an up-to-date stock overview at any time.

All so far published BrandMaker focus papers are available for a complimentary download (www.brandmaker.com/downloads). The BrandMaker series of focus papers includes also publications on the topics of marketing planning, marketing process controlling, Marketing Process Optimization, Media Asset Management, Web-to-Print and Brand Management Portals.



About BrandMaker
BrandMaker GmbH, headquartered in Karlsruhe, Germany, is Europe’s leading supplier of marketing resource management (MRM) systems and employs about 150 people throughout Europe. Founded in 1999, BrandMaker is a pioneer in the area of marketing-process optimization. Since 2001, it has been selling its MRM system, also called BrandMaker, which addresses the needs of marketing and communications departments in large, decentralized organizations. BrandMaker is a comprehensive, modular MRM solution that optimizes the entire marketing process chain, removes burdensome aspects of marketing operations, and significantly increases marketing productivity. There are BrandMaker modules for, among other processes, automated ordering of online and print media (the latter via web-to-print), for media asset management, and for software-supported marketing planning and marketing strategy. The second key product is the BrandMaker Marketing Planner SaaS, the first completely web-based marketing planning software system in Germany (www.marketing-planner-online.com).

Among the well-known firms that use BrandMaker solutions in their marketing departments are Commerzbank, DekaBank, Domicil Möbel, Ernst & Young, EnBW, G+J EMS, Opel, and Tirol Werbung.

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