Karlsruhe, Germany, June 25, 2009. At the MediaBudget trade fair in Stuttgart (Sept. 8-9, 2009; Hall C2, Stand 2D07) BrandMaker will introduce a new module for its successful Marketing Resource Management (MRM) solution, BrandMaker: the “Virtual Media Agency”. BrandMaker, headquartered in Karlsruhe, is Europe’s largest supplier of MRM systems. The new module lets enterprises optimize their cross-media booking processes. People responsible for corporate marketing, planners in ad agencies, and those involved in decentralized sales channels, such as dealers and franchisees, can use the software to book not only print ads, but also web banner ads, radio and movie-theater spots, as well as outdoor billboard reservations with the click of a mouse from within BrandMaker. The Virtual Media Agency not only contains the relevant advertising media, but also all the relevant data about the medium in which the ad is placed. For example, if a dealer wants to use a regionally-targeted web banner and a movie-theater spot along with a local print ad for his campaign, he uses the software module to choose the desired media outlets, selects the desired formats, and then individualizes the advertisements for his local requirements. Finally, he books the placement of his ads directly with the publisher or marketer.

BrandMaker’s Virtual Media Agency allows the users themselves to book media ranging from print ads to radio and theater spots, as well as outdoor advertising, to web banners, with minimal effort. In order to enable direct booking of ad placements through BrandMaker, cooperative agreements with various leading marketers are currently being developed. A special interface will permit the marketers’ media data to be transferred directly to BrandMaker. Partnerships throughout Europe are currently being established; in a subsequent step, marketers and publishers in North America will also be integrated. BrandMaker’s new module addresses the needs of centrally organized marketing departments and media agencies; they can handle their media planning and booking in-house, thereby optimizing the process. The module is especially advantageous for marketing that involves dealers or franchisees, since it greatly simplifies media planning for local sales partners, and it completely automates their ad-booking processes. “With the Virtual Media Agency, we are opening up an unexplored area of marketing software,” says BrandMaker CEO Mirko Holzer. “As the first supplier to offer this capability, we are providing a platform that supports all cross-media channels, from the local town theater to international ad networks.”

About BrandMaker
BrandMaker GmbH, headquartered in Karlsruhe, Germany, is Europe’s leading supplier of marketing resource management (MRM) systems and employs about 145 people throughout Europe. BrandMaker GmbH, founded in 1999 under the name “pi-consult”, is a pioneer in the area of marketing-process optimization. Since 2001, it has been selling its MRM system, also called BrandMaker, which addresses the needs of marketing and communications departments in large, decentralized organizations. BrandMaker is a comprehensive, modular MRM solution that optimizes the entire marketing process chain, removes burdensome aspects of marketing operations, and significantly increases marketing productivity. There are BrandMaker modules for, among other processes, automated ordering of online and print media (the latter via web-to-print), for media asset management, and for software-supported marketing planning and marketing strategy. The second key product is the BrandMaker Marketing Planner SaaS, the first completely web-based marketing planning software system in Germany (www.marketing-zeitmachine.de). Among the well-known firms that use BrandMaker solutions in their marketing departments are Commerzbank, DekaBank, Ernst & Young, EnBW, G+J EMS, Opel, and Tirol Werbung.

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