Karlsruhe, July 28, 2009 +++ The Marketing Resource Management (MRM) System BrandMaker has demonstrated excellent performance in the current study “Web-to-Print 09/10”, published by ZIPCON Consulting and the German national association of the printing and media industry (Bundesverband Druck und Medien e.V., bvdm). BrandMaker is the successful software provided by BrandMaker GmbH, leading European provider of MEM solutions. Among the 82 products rated, BrandMaker achieved the highest average rating across all evaluated criteria. ZIPCON and bvdm evaluated a broad range of aspects in their study, including functions available, price and performance as well as system set-up and administration. BrandMaker was given the most credit by the web-to-print experts headed by ZIPCON’s CEO Bernd Zipper for its functions to adapt the layout and design of printed media in the system. Also, BrandMaker convinced the experts with its modular set-up, the existing options for system adaptation to the client’s Corporate Identity, the mapping of business processes, its multi-client capability and its intuitive and easy user interface.

“This result underlines our leading position among the web-to-print providers”, said Mirko Holzer, CEO of BrandMaker about the excellent rating. “Once again, we have been attested by this study that BrandMaker is not only unique due to its comprehensive coverage of the complete marketing process chain, but that it is also extremely strong in the depth of the single modules and even outperforms that specialists in this field.” Apart from Web-to-Print, with its modules BrandMaker covers the complete marketing value chain – including marketing planning and budgeting, media asset management, job and event management as well as reporting and controlling.

The study “Web-to-Print 09/10” by ZIPCON and bvdm addresses executives and users from the industry (marketing, communication, IT), printing and media companies as well as agencies and is intended to serve as market overview and decision-making support for these people.

About BrandMaker
BrandMaker GmbH, headquartered in Karlsruhe, Germany, is Europe’s leading supplier of marketing resource management (MRM) systems and employs about 145 people throughout Europe. BrandMaker GmbH, founded in 1999 under the name “pi-consult”, is a pioneer in the area of marketing-process optimization. Since 2001, it has been selling its MRM system, also called BrandMaker, which addresses the needs of marketing and communications departments in large, decentralized organizations. BrandMaker is a comprehensive, modular MRM solution that optimizes the entire marketing process chain, removes burdensome aspects of marketing operations, and significantly increases marketing productivity. There are BrandMaker modules for, among other processes, automated ordering of online and print media (the latter via web-to-print), for media asset management, and for software-supported marketing planning and marketing strategy. The second key product is the BrandMaker Marketing Planner SaaS, the first completely web-based marketing planning software system in Germany (www.marketing-zeitmachine.de). Among the well-known firms that use BrandMaker solutions in their marketing departments are Commerzbank, DekaBank, Domicil Möbel, Ernst & Young, EnBW, G+J EMS, Opel, and Tirol Werbung.

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