Karlsruhe, July 26, 2010 +++ BrandMaker, a Karlsruhe-based software company specialized in optimizing marketing processes, and MRMLOGIQ, a marketing resource management consulting specialist from the Netherlands, have presented a comprehensive white paper titled “Operational Marketing Excellence – from source code to shareholder value”. The white paper, available in German and English, highlights how marketing resource management systems can fundamentally change the way companies see marketing operations – on an operational, tactical and even strategic level. The white paper describes a marketing operations maturity model – a new marketing science, a new role for marketing and a specialised marketing technology. The paper contains a comprehensive list of elements required to improve the way in which marketing resources are organized and to ensure both top operational performance as well as consistent implementation. Increased efficiency, automation and measurability are only three of the positive effects of marketing resource management systems. Depending on the sphere of influence the marketing efficiency improvement project initiates, the business case can be used for overall project organisation and across hierarchies to combine operational, tactical and even strategic objectives with the aim of increasing shareholder value. The BrandMaker/ MRMLOGIQ white paper titled “Operational Marketing Excellence” can be ordered free of charge at www.brandmaker.com/whitepaper_en.

The authors of the white paper, Romek Jansen and Frans Riemersma, are the founders and architects of MRMLOGIQ and confirmed specialists in the area of software supported marketing process optimization. In their opinion, the marketing sector is in the midst of a decade in which it is confronted with some of its greatest challenges – but also with some of its greatest opportunities. “The secret of taking advantage of the unprecedented opportunities lies under the visible surface”, says Romek Jansen. “It is in the hidden 80 per cent of the marketing iceberg: in operational marketing. Anyone wanting to use the crisis as an opportunity has to increase their marketing operation’s transparency and monitoring while reducing risks. The aim is to improve marketing, make it faster and more cost-efficient – to keep a competitive edge, support sales and, finally, to give marketing the seat it deserves on management boards.”

Mirko Holzer, CEO of BrandMaker, also thinks the time for dedicated MRM systems has arrived: “Marketers will claim their right to work with special marketing solutions consistent with their needs and processes – instead of being fobbed off with half-hearted solutions that lie somewhere between ERP and CRM. This is why, within the next five years, MRM will establish itself as a business software category in its own right, alongside ERP and CRM.” The BrandMaker/MRMLOGIQ white paper illustrates the increasingly important role that marketing plays in achieving company success. “A company in which the MRM idea has gained a foothold will soon see that the so-called natural order of things will be reversed”, says Romek Jansen. “Marketing is not a peripheral activity any more, a kind of afterthought that has to be adjusted to fit everything else. No, the marketing perspective has the potential of placing marketing at the centre of a company’s range of activities. Marketing can become a common thread running through all company divisions.”

About MRMLOGIQ
MRMLOGIQ is headquartered in Amsterdam and is dedicated to marketing efficiency. It designs, implements and operates marketing environments with the aim of improving performance, including speed and cost-efficiency. MRMLOGIQ’s unique approach assists marketers, agencies, purchasing managers and IT specialists in improving their marketing operation’s monitoring, transparency and measuring procedures.

Contact:
Romek Jansen
Tel. +31 (0)6-430 47 311
romekjansen@mrmlogiq.com
www.mrmlogiq.com


About BrandMaker
BrandMaker GmbH, headquartered in Karlsruhe, Germany, is Europe’s leading supplier of marketing resource management (MRM) systems and employs about 150 people throughout Europe. BrandMaker GmbH, founded in 1999, is a pioneer in the area of marketing-process optimization. Since 2001, it has been selling its MRM system, also called BrandMaker, which addresses the needs of marketing and communications departments in large, decentralized organizations. BrandMaker is a comprehensive, modular MRM solution that optimizes the entire marketing process chain, removes burdensome aspects of marketing operations, and significantly increases marketing productivity. There are BrandMaker modules for, among other processes, automated ordering of online and print media (the latter via web-to-print), for media asset management, and for software-supported marketing planning and marketing strategy. The second key product is the BrandMaker Marketing Planner SaaS, the first completely web-based marketing planning software system in Germany (www.marketing-planner-online.com).

Among the well-known firms that use BrandMaker solutions in their marketing departments are Commerzbank, DekaBank, Domicil Möbel, Ernst & Young, EnBW, G+J EMS, Opel, and Tirol Werbung.

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