Karlsruhe, November 18, 2010 +++ BrandMaker, Europe’s largest provider of Marketing Resource Management (MRM) Software, published a new focus paper
on the topic “Efficient Creativity”. The current focus paper „Next generation marketing – 100% efficient creativity“ demonstrates that creativity is the source
of all innovations, but the most creative of ideas is of little use if it is let down by inefficient implementation. The latest focus paper shows, how inefficiency can be prevented by next generation marketing and examine the role of the ‘100%
efficient creativity’ concept.

All so far published BrandMaker focus papers are available for a complimentary download (download section). The BrandMaker series of focus papers includes also publications on the topics of marketing planning, marketing process controlling, Marketing Process Optimization, Media Asset Management, Web-to-Print and Brand Management Portals.

About BrandMaker

BrandMaker GmbH, headquartered in Karlsruhe, Germany, is Europe’s leading supplier of marketing resource management (MRM) systems and employs about 150 people throughout Europe. Founded in 1999, BrandMaker is a pioneer in the area of marketing-process optimization. Since 2001, it has been selling its MRM system, also called BrandMaker, which addresses the needs of marketing and communications departments in large, decentralized organizations. BrandMaker is a comprehensive, modular MRM solution that optimizes the entire marketing process chain, removes burdensome aspects of marketing operations, and significantly increases marketing productivity. There are BrandMaker modules for, among other processes, automated ordering of online and print media (the latter via web-to-print), for media asset management, and for software-supported marketing planning and marketing strategy. The second key product is the BrandMaker Marketing Planner SaaS, the first completely web-based marketing planning software system in Germany (www.marketing-planner-online.com).

Among the well-known firms that use BrandMaker solutions in their marketing departments are Commerzbank, DekaBank, Domicil Möbel, Ernst & Young, EnBW, G+J EMS, Opel, and Tirol Werbung.

Contact