Karlsruhe, September 8, 2011 +++ BrandMaker GmbH, the leading European provider of Marketing Resource Management (MRM) systems, has integrated the Rich Media Plus tool from DER PUNKT into its MRM solution portfolio. Rich Media Plus allows the incorporation of videos and corresponding additional information to create attractive online presentations for the Web. For example, a speaker can explain something in one area of the screen while at the same time the appropriate slides are shown in another area of the screen. This way, even complex content can be presented and explained. Predestined areas of application are sales presentations, training content, lectures, and press conferences, which can be integrated easily into Web pages.

"BrandMaker is the market leader because we cover all steps of the marketing process in a continuous workflow, from marketing planning and budgeting to template-based master creation to the monitoring of advertising performance. The partnership with DER PUNKT provides our customers with the advantages of Rich Media within the BrandMaker work environment," says BrandMaker CEO Mirko Holzer about the intention of the partnership. "The linking of video content with additional information is a new, exciting format in online marketing. With our technology, companies can enjoy the advantages of this medium without huge budgets and create impressive online presentations in-house," explains Thomas Erdmann, Project Manager for Digital Media at DER PUNKT. Visitors can learn more about Rich Media at the MRM road show, which will make stops on October 6 in Düsseldorf, on October 11 in Munich, on October 20 in Hamburg, and October 27 in Stuttgart. To register and for additional information, visit www.mrm-roadshow.com.

Thanks to the combination of videos with additional content, Rich Media Plus addresses all of the viewer's senses and thus achieves the greatest effect. A large selection of content templates allows the easy enrichment of a video with additional information. With a few clicks, a film can be combined with slides, text, Internet or document links or process and info graphics and then played back. Using an automatically-generated index, the content is organized clearly, which allows the viewer to navigate easily. The topics treated in the presentation are also available to search engines, so that the content is indexed by Google.

Since Rich Media Plus is so user-friendly, companies that have not yet dared to approach this topic can now develop eLearning modules. The seamless integration of this tool into BrandMaker's MRM suite opens up additional synergies, for example direct access to images, presentations, and videos administered in the BrandMaker Media Pool and information managed in the Marketing PIM. The topic of performance evaluation is also integrated directly: data about the behavior of Rich Media users provides valuable starting points that can flow into the controlling and planning components of BrandMaker.

About BrandMaker
BrandMaker is the leading provider of Marketing Resource Management (MRM) systems in Europe. Founded in 1999 as pi-consult GmbH, the company has used the name BrandMaker GmbH since 2009 and focused exclusively on the development and marketing of demanding software solutions for the marketing departments of medium-sized and large organizations. BrandMaker is headquartered in Karlsruhe and currently employs approximately 170 people. The software by the same name is an extensive, modular MRM solution that optimizes the entire marketing process chain, makes marketing operations easier, and increases productivity in marketing significantly. There are BrandMaker modules for the implementation of market portals, software-supported marketing planning, media asset management, the automatic creation of online and print media, as well as centrally-controlled local area marketing.

Well-known companies that use the BrandMaker solutions in their communications and marketing departments include the Dutch retail company C1000, Commerzbank, DekaBank, Ernst & Young, EnBW, SaraLee, Schenker Deutschland, UBS, and ZF Services. BrandMaker, Inc., the subsidiary headquartered in Atlanta, Georgia (USA) is responsible for the American market.


About DER PUNKT GmbH
The agency DER PUNKT, which has 20 full-time employees, offers a wide variety of services, including editorial services, media design, graphic design, screen design, 2D/3D animation, Flash animation, action script programming (AS2/AS3), HTML programming, PHP development, FirstSpirit incorporation, and TYPO3 development. Another area of expertise is the development of apps for iOS and Android. Here, the focal point is on B2B communication for medium-sized companies and internationally-active large corporate groups.

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