Karlsruhe, July 27, 2011 +++ BrandMaker GmbH, the leading European provider of Marketing Resource Management (MRM) systems, has acquired congstar GmbH, the second brand of Deutsche Telekom for DSL and mobile telephony, as a new customer. congstar selected the Marketing Planner module from the BrandMaker MRM solution suite in order to be able to organize and evaluate its numerous marketing activities topic-specifically. Marketing Planner provides the telecom discounter with a multi-dimensional overview of all marketing activities and partially-automated performance measurement according to figures collected in a structured manner.

congstar focuses on a young audience – the message of its introductory campaign in 2007 was ”Telecommunication as easy as fast food.” In accordance with the media behavior of this target group, congstar makes use of a wide variety of advertising media and communication channels. BrandMaker’s Marketing Planner helps the company to plan, budget, and control these activities in a structured way. It can be used to set campaign timelines, assign responsibilities, create to-do lists, and store file attachments such as invoices. The system of the Web-based Marketing Planner with its various dimensions and filters guarantees congstar an as-needed overview of all marketing measures and thus enables individualized reporting according to markets, seasons, core topics, organizational units, and disciplines.

In the second stage of expansion, congstar will import all invoices from the ERP system directly into Marketing Planner and automatically assign them to the marketing measure in question. On the basis of the imported invoice information, congstar will gain access to detailed reports and statistics for budget distribution as well as actual/target comparisons.


About BrandMaker
Founded in 1999 as pi-Consult GmbH, the company has used the name BrandMaker GmbH since 2009 and focused exclusively on the development and marketing of demanding software solutions for the marketing departments of medium-sized and large organizations. BrandMaker GmbH, headquartered in Karlsruhe, is the leading provider of Marketing Resource Management systems (MRM) in Europe and employs approximately 150 people. The software by the same name is an extensive, modular MRM solution that optimizes the entire marketing process chain, makes marketing operations easier, and increases productivity in marketing significantly. There are BrandMaker modules for the implementation of market portals, software-supported marketing planning, media asset management, the automatic creation of online and print media, as well as centrally-controlled local area marketing.

Well-known companies that use the BrandMaker solutions in their communications and marketing departments include the Dutch retail company C1000, Commerzbank, DekaBank, Ernst & Young, EnBW, SaraLee, Schenker Deutschland, UBS, and ZF Services. BrandMaker, Inc., the subsidiary headquartered in Atlanta, Georgia (USA) is responsible for the American market.



About congstar
The Cologne mobile phone company and DSL provider congstar offers pre-paid and post-paid products as well as complete DSL connections that consist of telephone and Internet access. Thus, congstar is Germany’s only telecommunications discounter with a complete product portfolio. congstar owes its success since its market start in 2007 to the combination of outstanding D-network quality, low prices, and flexible contract terms. Meanwhile, far more than 1 million customers have profited from this. Readers of the periodical connect, Europe’s leading trade journal for telecommunications, voted congstar “Mobile phone discounter of the year” in 2008 and 2009. In May 2010, the TÜV Saarland certified its very good price-performance ratio.

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