Karlsruhe, July 14, 2009 +++ BrandMaker announced the publication of its latest focus paper “Virtual Media Agency”. Its focus is on the workflows in media planning, creation and distribution in coop marketing and franchise marketing structures. The paper illustrates how media booking workflows, based on software support, can be made easier, more transparent and with better quality and how local sales partners and the central marketing department benefit from the usage of software. Moreover, the question as to when the implementation of such a Virtual Media Agency pay off for a company is addressed by the focus paper.

The focus paper is available as free download:

DOWNLOAD: Focus Paper Virtual Media Agency

Central control, local communication: Media placement in trade and franchise marketing per mouse click (784 KB)

About BrandMaker
BrandMaker GmbH, headquartered in Karlsruhe, Germany, is Europe’s leading supplier of marketing resource management (MRM) systems and employs about 145 people throughout Europe. BrandMaker GmbH, founded in 1999 under the name “pi-consult”, is a pioneer in the area of marketing-process optimization. Since 2001, it has been selling its MRM system, also called BrandMaker, which addresses the needs of marketing and communications departments in large, decentralized organizations. BrandMaker is a comprehensive, modular MRM solution that optimizes the entire marketing process chain, removes burdensome aspects of marketing operations, and significantly increases marketing productivity. There are BrandMaker modules for, among other processes, automated ordering of online and print media (the latter via web-to-print), for media asset management, and for software-supported marketing planning and marketing strategy. The second key product is the BrandMaker Marketing Planner SaaS, the first completely web-based marketing planning software system in Germany (www.marketing-zeitmachine.de). Among the well-known firms that use BrandMaker solutions in their marketing departments are Commerzbank, DekaBank, Domicil Möbel, Ernst & Young, EnBW, G+J EMS, Opel, and Tirol Werbung. 

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