The report provides insights into the results of our recently commissioned study conducted by Forrester Consulting.
Think Bigger About
Marketing Operations
Marketing ops today includes all the people and processes that make marketing happen. BrandMaker brings the planning, budgeting, and work management tools and operations know-how that enable the true orchestration of marketing.
5 ways BrandMaker increases your marketing success
BrandMaker Products
New Study
Centralize and Automate Financial Management to Drive Agility and Elevate Marketing
Find out what your fellow marketers are saying and doing to meet the challenges imposed by finance and budget planning in a post-pandemic world.
3 paths to efficient operations
Pick your path to fully mature marketing operations
Learn the 3 paths that increase maturity, efficiency, and ROI. Get the tools to assess and drive your team’s performance. See how your marketing ROI increases with marketing ops maturity.
How & why to think bigger
Get the guide to Marketing Operations ROI
Discover how thinking small about marketing ops is killing your team and your budget. Find how to turn ops into the engine that increases productivity and engagement for your entire marketing team.
Free industry-tested assessment tool
Benchmark your Marketing Operations ROI
Engage your management and team to focus on moving your marketing ops ahead with this 3-step self-assessment used by industry pros to objectively evaluate the ROI of your marketing operations.
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BrandMaker provides complete data on projects so we can learn how to do a better job
Dimitrios Koulakiotis
Head of Solution Center Media & Language Applications, ZEISS
The biggest advantage for us is that we can use BrandMaker to make our digital marketing assets available globally in a simple and efficient way.
Andrea Baermann
Senior Manager Brand Solutions, Group Communications, BRITA GmbH
The Marketing & Campaign Planning brings us a single platform for the transparent distribution of information and action plans, increasing the return from each individual promotion and the marketing calendar as a whole.
Christian Konsorski
Senior Manager Marketing Campaign Management, Thalia
Our goal was to simplify our marketing processes and to create, implement, and distribute marketing assets quickly and easily worldwide.
Tina Bergner
Senior Manager Marketing Operations, Rodenstock
BrandMaker has brought us a big advantage – an enormous gain in efficiency. Now we have a real-time view of all activities as well as planned and already completed campaigns worldwide.
Stephan Giesecke
Head of Regional Marketing, TMD Friction
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That’s how much Forrester predicts marketers’ need for MRM will grow by 2023
The Forrester Wave 2020 cites BrandMaker as a leader in the fast-growing need for marketing resource management (MRM), particularly in providing enterprise-wide capabilities needed to manage global marketing operations.
Learn more here
Discover the impact BrandMaker can have
BrandMaker labeled as Leader.
Welcome to the Age of Marketing Ops!
A CMO Survey.
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