NEW The Forrester Wave™: Marketing Resource Management Forrester Wave™ MRM

Unleash Your Marketing Superpowers!

You didn’t become a leading marketer to spend your time reconciling spreadsheets. Get the marketing operations platform that will free you to do the marketing you’re really here to do!

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Budget Planning & Management

Budget management that is run by marketers for marketers. Experience new-found agility with real-time visibility and real-time control on your global and local budget allocation and spend.

Campaign Planning & Execution

Campaign management today means planning 6X as many campaigns in 1/6th the time as before! Streamline campaigns across multiple geographies and agencies on a single platform.

Content Creation & Distribution

Increase your market responsiveness and message personalization by increasing your visibility into and control over content creation and content distribution everywhere in the world.

BrandMaker provides complete data on projects so we can learn how to do a better job.

Dimitrios Koulakiotis
Head of Tools & Infrastructure Corporate Brand and Communications, ZEISS

That’s how much Forrester predicts marketers’ need for MRM will grow by 2023

The Forrester Wave 2020 cities BrandMaker as a leader in the fast-growing need for marketing resource management (MRM), particularly in providing enterprise-wide capabilities needed to manage global marketing operations.

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