ABM/Campaign Manager

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Marion Prasse BrandMaker HR Career

Marion Prasse

Director HR

Rueppurrer Str. 1
76137 Karlsruhe


About the Job:


The ABM & Campaign Manager role is a senior role in an expanding marketing team, that drives the planning, execution, and optimization of integrated ABM & campaign activities for our Enterprise segment in North America. The ideal candidate has experience in working with stakeholders in marketing and sales to identify and address target verticals, drive pipeline generation and revenue growth. We’re looking for a pro-active, motivated self-starter that has a passion for ABM. The ABM & Campaign Manager is responsible for identifying the right personas in our target accounts, delivering personalized campaigns and optimizing performance. This position requires a combination of digital marketing skills, project/program management, deep understanding of the buying personas:


  • Develop and launch targeted ABM programs to drive sales pipeline, leveraging multiple channels including email, web, digital advertising, direct mail, events, webinars, etc.
  • Understand the buyers within enterprise accounts – pain points, demographics, and how they buy.
  • Partner closely with the ABM Manager EMEA, BD and Sales to develop the right target account strategy and account lists
  • Define, measure, and report on key ABM success metrics (e.g. campaign performance, account-level engagement, and ROI)
  • Partner with Marketing Operations to evaluate and implement ABM-related processes, workflows, tools and technology (i.e. campaign personalization, lead-to-account hand-offs)
  • Support sales in pipeline activities to optimize customer experience and sales growth
  • Ensure timely deployment of initiatives and campaigns by managing stakeholders, budget, timelines, and processes.
  • Determine and manage program budgets


What You Need to Succeed:


  • Proven experience as an ABM & Campaign Manager in the B2B segment
  • Familiar with ABM software like triblio, demandbase or Engagio
  • Experience working with Salesforce
  • Excellent communication & project management skills
  • Knowledge about marketing tactics (e.g. integrated marketing campaigns)
  • BSc/BA in Marketing or similar field
  • Background in copywriting is a plus
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Be a part of a great team

At BrandMaker, we’re looking for people with passion, grit, and integrity. You’re encouraged to apply even if your experience doesn’t precisely match the job description. Your skills and passion will stand out — and set you apart— especially if your career has taken some extraordinary twists and turns. At BrandMaker, we welcome diverse perspectives and people who think rigorously and aren’t afraid to challenge assumptions.


Excellent public transport

Public transport subsidy

BahnCard subsidy

Access to inhouse parking

Free fresh fruit every week Free hot and cold drinks BusinessBike rental Gaming room
Home office option Flexible working hours 30 days of vacation Awesome office parties
Shopping opportunities in the same building Free massage Rental cars for employees Company pension plan

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