BrandMaker has a new name

The name may be new, but the history is deep. Uptempo is the combination of three leading innovators in the marketing performance space: BrandMaker, Allocadia, and Hive9. Together, we provide a complete end-to-end marketing operations suite for more than 625K+ marketers at 350+ leading enterprises globally. That’s how we became Uptempo.

Enterprise-proven around the planet

Equipping 20 of the world’s leading banks, 20 of the world’s leading manufacturers, plus many of the top auto makers and life sciences companies, we have seen a lot of enterprise marketing operations. There’s not much we haven’t seen… and solved.

C-Level BrandMaker

Our clients are marketers without borders
From the start, we have been helping teams collaborate across continents, languages, local laws – and even internal silos.

Pioneering Marketing Operations for over a decade
Marketing Operations isn’t new to us. And we didn’t cobble a solution together from our latest acquisitions or partnerships. Marketing Operations isn’t in our DNA – it IS our DNA.

We’re problem solvers. Not software vendors
We are proud of our partnership with the best marketers in the world. Forrester Research affirms our NPS is the highest in Marketing Operations today.

The Leadership Team of Uptempo

Mirko Holzer CEO

Mirko Holzer

Chief Executive Officer

Jeff Cross BrandMaker

Jeff Cross

Chief Financial Officer

Payod Deshpande Chief Product Officer

Payod Deshpande

Chief Product Officer

Joe Marchese

Chief Revenue Officer

Jim Williams Chief Marketing Officer

Jim Williams

Chief Marketing Officer

T.J. Begley Chief Customer Officer

T.J. Begley

Chief Customer Officer

Courtney Bogaard Global VP, People & Culture

Courtney Bogaard

Global VP, People & Culture


With dozens of martech in your stack, the time for Marketing Operations is now

It’s getting crazy out there. Chief Martech estimates that the average enterprise has nearly 100 martech programs in their stack. We are drowning in data but lacking in intelligence. That’s why Uptempo’s ability to connect the silos to provide real-time visibility, clarity, and a “single version of the truth” is so timely.

BrandMaker Team Meeting

How we are out to grow marketing “up”

Uptempo equips leading marketers to optimize the impact of their budgets, to apply agile marketing processes, to present a clear, compelling, and incontrovertible view of their performance, and ultimately to command the respect of corporate leaders.

BrandMaker Working Atmosphere

The small company trusted by the world’s biggest brands

US marketers are sometimes surprised to realize just how established Uptempo is, with hundreds of global clients on nearly every continent. We work with many of the largest brands on earth – ones you know very well – but they do not want to be named and lose a competitive advantage.

BrandMaker Support Working

Our success is your success. We really mean that.

Chances are, you know our clients more than you know Uptempo. But that just reflects our style to focus on promoting our clients more than ourselves. We’re not just about selling software. We’re about helping you improve your processes so your “marketing superpowers” will shine through.

How we got here

Key moments in our history

Uptempo was made to tame the complexity of global marketing. With our European roots, equipping companies to work across borders and silos comes naturally.

Today, Uptempo is trusted by 350+ companies and 645K+ users, who manage over 2 million pieces of content and $20B in marketing spend, including:

  • 20 leading banks including UBS and Deutsche Bank
  • 10 leading automotive companies including Porsche and Daimler
  • 20 leading manufacturers including Zeiss and Shell
  • 10 leading life science companies including Amgen and Bayer.

Want to Join Our Growing Team?

Uptempo is always looking for top performers around the world to help our clients be top performers