ATLANTA, Georgia, April 8, 2021 – BrandMaker, the leading innovator in Marketing Operations and Marketing Resource Management solutions, today announced the first in a series of findings of its independent research study on experiences and attitudes of top marketing executives around marketing operations. The research revealed marketing operations (marketing ops) has become the top priority for marketing leaders in 2021, ahead of key areas such as brand building and lead generation.
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Investment will accelerate global growth of BrandMaker’s marketing operations solution
ATLANTA, Georgia, February 24, 2021 – BrandMaker, the leading innovator in Marketing Operations and Marketing Resource Management solutions, has secured a strategic majority investment from Rubicon Technology Partners (“Rubicon”), a leading private equity firm based in Boulder, Colo., that is focused exclusively on investing in and growing enterprise software companies. The investment will accelerate BrandMaker’s global growth strategy, particularly in North America, through continued product innovation, go-to-market expansion, and pursuit of acquisition opportunities.
ATLANTA, Georgia, January 28, 2021 – BrandMaker, the leading innovator in Marketing Operations solutions, today announced the accelerated adoption of its Marketing Operations platform driven by a significant increase in new customers and strong organic growth. New customers signing up to the BrandMaker Marketing Operations platform in 2020 grew 175% year-over-year, many of which are global household brands, including the largest specialty consumer electronics retailer in the U.S., a top 10 U.S. bank, several multi-national CPG conglomerates, and a major fashion retailer in EMEA.
BrandMaker ‘Pulse’ Reveals Financial and Workflow Management a 2021 Priority for Global Marketing Organizations
ATLANTA, November, 19, 2020: BrandMaker, the leading innovator in Marketing Operations solutions, today shared the findings of its second BrandMaker Pulse – a global qualitative study into the key issues affecting global marketing organizations. This latest ‘Pulse’ was conducted in October to capture 2021 priorities. Key findings of the BrandMaker Pulse include:
BrandMaker Boosts Marketing Integration with CRM and ERP – Partnership with Boomi Brings Global Marketing Teams Much Needed Real-Time Visibility and Agility
ATLANTA, October 13, 2020 – BrandMaker, a global provider of marketing resource management (MRM) and marketing operations software, today announced an OEM partnership with leading integration platform-as-a-service (iPaaS) provider, Boomi. Under the agreement, BrandMaker will resell Boomi as part of BrandMaker Fusion, which now allows marketing organizations to seamlessly connect their MRM platform to ERP and CRM systems and their entire marketing stack with little or no code effort. The net result is a connected MRM platform that increases data accuracy, reduces administrative burden, and boosts productivity.
BrandMaker Named a Representative Vendor in Gartner’s 2020 Market Guide for Marketing Work Management Platforms
ATLANTA, July 23, 2020 – BrandMaker, a global provider of marketing resource management and work management software, has been recognized as a Representative Vendor in the Sophisticated Work Management Category for Marketing in the Gartner Market Guide for Marketing Work Management Platforms. Gartner defines sophisticated MWM platforms as “work management platforms robust in features and functionality for a variety of use cases to support a complex marketing environment and provide insights for executive decisions.”