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BrandMaker GmbH
c/o Dunja Riehemann
Rüppurrer Str. 1
76137 Karlsruhe

BrandMaker ‘Pulse’ Reveals Financial and Workflow Management a 2021 Priority for Global Marketing Organizations

ATLANTA, November, 19, 2020: BrandMaker, the leading innovator in Marketing Operations solutions, today shared the findings of its second BrandMaker Pulse – a global qualitative study into the key issues affecting global marketing organizations. This latest ‘Pulse’ was conducted in October to capture 2021 priorities. Key findings of the BrandMaker Pulse include:

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BrandMaker Boosts Marketing Integration with CRM and ERP – Partnership with Boomi Brings Global Marketing Teams Much Needed Real-Time Visibility and Agility

ATLANTA, October 13, 2020 – BrandMaker, a global provider of marketing resource management (MRM) and marketing operations software, today announced an OEM partnership with leading integration platform-as-a-service (iPaaS) provider, Boomi.  Under the agreement, BrandMaker will resell Boomi as part of BrandMaker Fusion, which now allows marketing organizations to seamlessly connect their MRM platform to ERP and CRM systems and their entire marketing stack with little or no code effort.  The net result is a connected MRM platform that increases data accuracy, reduces administrative burden, and boosts productivity.

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BrandMaker Named a Representative Vendor in Gartner’s 2020 Market Guide for Marketing Work Management Platforms

ATLANTA, July 23, 2020 – BrandMaker, a global provider of marketing resource management and work management software, has been recognized as a Representative Vendor in the Sophisticated Work Management Category for Marketing in the Gartner Market Guide for Marketing Work Management Platforms. Gartner defines sophisticated MWM platforms as “work management platforms robust in features and functionality for a variety of use cases to support a complex marketing environment and provide insights for executive decisions.”

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Brandmaker Pulse Shows Global Marketing Organizations Set to Accelerate Digital Transformation and Shift to In-house Marketing

ATLANTA, June 18, 2020: BrandMaker, the leading innovator in Marketing Resource Management (MRM) solutions, today shared the findings of the BrandMaker Pulse. The purpose of the BrandMaker Pulse was to gain insight into the impact that Covid-19 has had on marketing budgets, teams, agility, program planning and content creation within global organizations, and how it will shape long-term strategies. Key findings include:

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BrandMaker: New business tripled in US last year

Atlanta GA. January 2020: BrandMaker looks back on an extremely successful fiscal year 2019. The software company, one of the global market leaders in the field of Marketing Resource Management (MRM), tripled incoming orders in the US. The US business grew with new engagements with Vistage, ProQuest and KCI (part of 3M).

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