Marketing Tech Monitor Report 2022

Research bringing together 1,536 marketing leaders to shed light on the martech landscape in 2022 and beyond


of leaders say the greatest scope for future growth potential is higher-value scenario planning.

Upgrade your marketing technology game

Practical takeaways to expect:

  • German trends in martech (and beyond)
  • Drivers of marketing technology
  • Market potential for martech in Europe
  • The power of data strategy
  • Martech and the customer journey
  • Steps of martech strategy and implementation


Dr. Ralf Strauß

Ralf ist Managing Partner der MarketingTechLab GmbH, der Customer Excellence GmbH, der CMO Academy GmbH, Initiator der CMO Community, Präsident des Deutschen Marketing Verband (DMV) und Chairman of the Board European Marketing Confederation (EMC).

Kerstin Clessiene

Kerstin ist Managing Partner der MarketingTechLab GmbH mit Schwerpunkt MarketingTech Strategie, Data-Driven Advertising und Marketing Data Science und Initiatorin der Digital CMO Community.

Frans Riemersma ​

Frans ist Gründer von MartechTribe in Amsterdam und ehemaliger Start-up Gründer, VP R&D/VP Customer Success bei Brand-maker, MarketingOpsNow podcast host, Martech Consultant für Fortune500, Blogger, Researcher und Publisher von über zehn europäischen Martech Software- Landschaften.

Come visit us at the Marketing Tech Summit on September 14th ​


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