BrandMaker Digital Marketing Center™
Cross-channel control, publishing and performance monitoring
BrandMaker Digital Marketing Center bridges the gaps between classic marketing on the one side and digital marketing and e-commerce on the other. Use Digital Marketing Center to plan digital campaigns, put them into action in the relevant channels and collect and arrange the results achieved for a precise overview of their performance.
Agile campaign management across every channel
Integrate digital marketing into your overall marketing planning and close the gaps between individual digital disciplines like SEA, newsletter, affiliate, display, or social media. Digital Marketing Center compliments existing tools, enhancing them with centralized overviews and providing automatic control over your channels.
Publishing content to the relevant social media channels directly
The integrated social media calendar lets you plan, publish and track your posts in Facebook, Twitter, YouTube, Instagram, LinkedIn, Xing and Pinterest in just one central work environment. The results are tracked immediately, providing the basis for consistent KPI-based performance monitoring.
Analytics based on the available big data
The Digital Marketing Center includes interfaces for all the leading tools and platforms, including Google AdWords, Facebook, Google Analytics, Adobe Analytics, Webtrekk, and AdClear. It consolidates data in one central source and evaluates it based on customizable dimensions and metrics. The result is a truly comprehensive dashboard and agility across every channel