BrandMaker Marketing Planner™
The central platform for comprehensive marketing plans
The Marketing Planner is the module for efficient marketing resource management. It marks the starting point for planning and budgeting your marketing activities and putting them into action - on every classic and digital channel. The Marketing Planner provides central and transparent access to all of your information for all of your stakeholders. Plan and budget your marketing activities, specify parameters for marketing controlling and make every piece of data centrally available.
Perfect for teamwork thanks to flexible rights and roles
The Marketing Planner is web-based and provides access to all of the relevant information for all of your stakeholders regardless of location. In practice: one database as the central element in planning and budgeting all of your activities. The flexible rights and roles concept means even large organizations can define team-specific areas and choose exactly who has got access to what data.
A comprehensive overview thanks to a centralized planning structure
The use of a centralized campaign structure makes it easy to integrate your time and budget planning. The level of detail in the plan can be adjusted to meet any needs, with tasks and activities in clearly arranged time bars. One click of the mouse lets you switch between the calendar and budget view, and between your activity schedule and financial planning.
Full control over your costs thanks to fully integrated budget data
All the latest budget data is fully integrated into your marketing plan and can be stored in a number of different currencies. Any relevant budget information, including the planned, actual and remaining budget or material development funds, are managed and displayed centrally, while related information such as invoices and cost estimates can be connected to each other.
Measuring success through individually definable KPIs
Universal and individually definable KPIs provide you with reliable information about the success of your campaigns and marketing ROI. Generate concise reports and evaluations at the push of a button, based on the latest available data. The Marketing Planner also makes it easy to tailor fully customizable table-based reports to your needs, such as an activity overview sorted by target group.