Marketing Resource Management

Experience full visibility and control over planning, budgeting, and performance measurement. BrandMaker is the central place to orchestrate your marketing campaigns and activities.

Forrester wave report

Marketing Planning

One marketing calendar to schedule campaigns, plan budgets, and monitor results. The level of detail can be adjusted to meet any need or audience. With only one mouse click, switch between time bars in the calendar and budget view. BrandMaker Marketing Planner...

Marketing planning
Spend management

Spend Management

All the latest budget information, including the planned, actual, and remaining budgets are managed and displayed centrally. Related information such as invoices and cost estimates can be connected. BrandMaker Marketing Planner...

Project and Workflow Management

The Job Manager is the central place to get things started and keep things going. From designing advertisements to briefing agencies, manage and execute all of your marketing projects with the right people and priority. BrandMaker Job Manager...

Project management
Online proofing

Online Proofing

The Review Manager is the interactive approval tool for production workflows. It lets you organize and document your comments and creative approvals for layout files, images, videos and texts to guarantee quality and consistency. BrandMaker Review Manager...


Reporting Center is a central tool for reporting and analysis. Consolidate key numbers and statistics from the other BrandMaker modules, or even external data sources, and display results in customizable dashboards or reports. BrandMaker Reporting Center...

Marketing reporting

Key Benefits of BrandMaker's Marketing Resource Management Solution

  • Fully aligned campaign strategies, activities, and tasks
  • Multi-level visibility and control over marketing spend and forecasts
  • A 360-degree view of omni-channel marketing results and return on investment
  • Best practice workflows and agency briefs to guarantee consistent quality
  • Online proofing and approvals to ensure on-brand marketing materials

Customer Case Study

Norwegian Seafood Council (NSC)

Find out how the Norwegian Seafood Council (NSC) gained full control over the 1000 marketing promotions it carries out in 20 countries across the world.

Show Customer Case Study NSC