BrandMaker’s New Customer Engagement Cloud Dramatically Improves Sales Lead Quality for B2B Marketing
BrandMaker, a leading marketing technology provider, is revolutionizing B2B marketing with its new Customer Engagement Cloud. The new software offering transforms the way marketers communicate with prospects by delivering highly personalized content based on a qualitative...DOWNLOAD
Mirko Holzer, Chief Executive Officer
Both prior and during his studies in computer science at the University of Karlsruhe, Mirko Holzer had been involved in projects to develop individual software. In 1999 he founded what would become today's BrandMaker GmbH together with Sven A. Schäfer. Since then he has focused on the topic of Marketing Process Optimization and Marketing Resource Management.
Stephan Nobs, Chief Marketing Officer
Stephan, who is a native of Switzerland and qualified business economist, started his career in marketing as a product manager at Beiersdorf. Prior to joining BrandMaker, he co-founded and developed Assetlink Europe, which was purchased by SAS Institute. At SAS, he was responsible for business development in the SAS Customer Intelligence division. Before that, Stephan was Managing Partner at one of Europe's leading brand consultancy firms.
Bill McInerny, CEO BrandMaker Inc.
Bill McInerny is a true pioneer of marketing technology in the American market. Prior to BrandMaker, he was co-founder, president, and COO of MarketingCentral - one of the first U.S. vendors in the area of Marketing Resource Management - where he accompanied 800+ customer implementations of SaaS MRM solutions. Earlier in his career, Bill served as Vice President Marketing at CAS Americas, Vice President Sales at Interactive Solutions and Vice President Sales & Marketing at Sirius Systems.
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