BrandMaker Marketing PIM™
All marketing-related product information
Marketing PIM allows a user to enter, manage and distribute product data in an output-neutral format across all media channels. The module provides maximum control over localized product marketing by combining the product data with its corresponding advertising copy and media assets, making them all available from one central source.
Create custom advertising material efficiently and automatically
In the Marketing PIM module you can manage product related content like size, weight or any other dimension in the metric you require. Prices and product details can be maintained in a number of different currencies and languages, allowing you to produce customized advertising material with a much higher level of automation and efficiency.
Optimized to meet your marketing needs
Unlike conventional Marketing PIM systems, the data maintained in Marketing PIM can be enriched with marketing specific content that is used in creative layouts like sales flyers, newsletters and brochures. This helps to significantly reduce "time-to-communicate".
More than just product data
Manage Product Information the way you want it. Configure the product folders for each product line to simplify data entry and maintenance. Additional information such as the person responsible, product status, product data validity period and the tasks related to a product can all be added to the folder to fully control the data.
Open interfaces make it simple to connect to other solutions like Master Data Management or Corporate Translation Management systems. As a module in the Marketing Efficiency Cloud, Marketing PIM is easy to use with other modules like Media Pool (for Digital Asset Management) or Web-To-Print for dynamic content creation.