MAY 2 – 4 | Booth #1111
Forrester B2B Summit
Meet with BrandMaker and learn how you can plan better, spend smarter, and execute with confidence. Come by our booth and evening event to see why the future of marketing operations is brighter with BrandMaker.
Visit BrandMaker at B2B Summit
Where is BrandMaker’s Booth?
Why Should I Visit the Booth?
Discover a brighter future for marketing operations
See why customers like Juniper Networks, Talend, and Zendesk use BrandMaker to transform how marketing is run, managed, and measured.
Get ready for summer
We’re giving away 10 pairs of Ray - Ban sunglasses EACH day of the Summit. You can win a pair by visiting our booth for a 2-minute demo where we’ll enter your name for the draw.
Grab your teammates and take a photo on our Instagram wall.
Faro: Forrester Award Winner
Return on Integration Honors
Faro won the Forrester Return on Integration Honors which is given to an organization that has introduce transformative initiatives that affect multiple parts of the revenue engine. Faro is is the leading global source for 3D measurement, imaging, and realization technology.
How Did Faro Win?
Faro initiated a major digital transformation of their marketing organization to reflect the change in how they approached marketing and demand generation. They achieved this through a four-step process, review, align, mobilize, and propel (RAMP), and leveraging the planning and performance capabilities of Hive9. Now they can show marketing ROI that’s higher than the industry average, & have proved the value of marketing as a credible driver of revenue growth for Faro.
Learn how BrandMaker can help you
Monday, May 2nd 1:25 - 1:55 pm CDT with Marlene Chan, Marketing Business Ops Director & Hannes Migga-Vierke - VP of Global Marketing Ops & Demand Center
Fireside chat with Splunk and Acronis
Join us for a fireside chat with Splunk & Acronis where they discuss how they integrated critical sales & marketing systems. Learn the milestones, lessons learned, and challenges from their improved marketing planning process, which enables them to easily identify and visualize business drivers.
Monday, May 2nd 3:35 - 4:05 pm CDT with Lianna McGauley - Senior Manager, Marketing Technology
Managing the Business of Marketing Takes Good Planning
Does this sound familiar to you? Fractured plans that are disconnected from budgets and performance is captured in silos with no context. Learn how Bottomline Technologies broke out of their marketing fog to drive better performance and hit their growth goals.
Tuesday, May 3rd 2:25 - 2:55 pm CDT with Sarah Anderson Director of Marketing Planning, Budgeting, & Enablement at ServiceNow
Visualizing Marketing Performance Across Global Functions
ServiceNow supports a new iterative, annual operating planning process across its global marketing functions. Learn how it connects marketing plans to downstream execution, as well as finance systems, with a goal of tracking programs to revenue outcomes
When the marketplace closes, the Night Market opens
Join us for a night market on the vibrant streets of Austin on Monday, May 2nd at Parlor Room (88 Rainey Street), any time after 6pm.
What can you expect?
- Come in, grab a drink and some bites from the Night Market food stalls
- Catch up with old friends - and make new ones
- Rock out with NBC's the Voice contestant, Anders Drerup, and the Anders Drerup Band!