Enterprise marketers only use about half of the data potential of their martech stack according to Gartner. A single view of formerly siloed data unlocks all that data power for performance gains.

Brochure: Fusion EN


What is Fusion?

BrandMaker Fusion securely bridges the gaps between all marketing operations – no matter where your data is coming from – to create a seamless martech stack that greatly reduces admin expenses while streamlining workflows and collaboration.

Fusion Advantages

  • 360° view of your marketing operations by combining external with internal BrandMaker data to make rapid, data-driven decisions.
  • Measure and optimize Marketing ROI in real-time with full visibility into your budget, activities, and content to quantify strategies and performance.
  • Faster and consistent processes, increased efficiency and effectiveness, with automated data exchange and information flows across different systems and teams.
  • Consistent, central access to all digital assets, including external DAMs, delivers approved collateral to all users for rapid, cost-effective deployment.
  • Greatly reduced manual data entry decreases staff errors and increases data accurancy.

Think Bigger with a “holistic” view of marketing operations to attain its full potential

Why Fusion?

Fusion Enterprise
Fusion DAM
Fusion API Brick
Fusion Desktop
Fusion IAM

One seamless martech stack

Simply connect BrandMaker to thousands of systems: Realize the full potential of your marketing stack and simplify the complexity with proven interfaces to ERP systems, CRM systems, marketing automation systems and more.

Monitor marketing performance and KPIs

Centrally manage and monitor all performance data from web analytics, SEM, social media and more to automatically quantify KPIs and other metrics.

Unite various DAMs in one single source of truth

Consistently store and centrally manage all your digital assets across different DAMs. Avoid restructuring your entire media landscape by leveraging existing software investments in combination with BrandMaker regardless of where those assets reside.

Your BrandMaker custom integrations and UX Logic

Develop custom integrations to your own requirements. Discover our powerful APIs, best practices, and examples on our Developers Portal. Create your individual BrandMaker user experience and add your own business logic and visualizations.

Bring BrandMaker directly to your desktop

Work with your native desktop applications directly in the BrandMaker UI. Simplify workflows, increase productivity, and optimize collaboration of your teams from applications they already utilize.

Secure enterprise identity and access management

Securely connect to 3rd party applications through standardized and easy-to maintain authorization and authentication. Boost your organization’s security and efficiency with single sign-on access to your entire martech stack.

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Discover the impact BrandMaker can have

7 Marketing Leaders’ Planning Perspectives
The report provides insights into the results of our recently commissioned study conducted by Forrester Consulting.
Uptempo is a Strong Performer in the 2022 Forrester MRM Wave™.

See BrandMaker In Action!

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