Dunja Riehemann is an experienced technology and SaaS marketing specialist. For more than 20 years, she has been supporting IT companies in building their brands, developing go-to-market strategies and implementing integrated lead generation campaigns. In her career to date, the graduate economist and B2B marketing expert has held management positions at renowned technology providers such as SAP and Netviewer (now part of Logmein).
“The right brand positioning in an international environment and a sales-oriented marketing approach are decisive for the growth of software companies. I’m looking forward to contributing my extensive and long-standing experience with marketing strategies to BrandMaker in future and advancing the company’s growth plans, especially in the US market,” says Dunja Riehemann.
And Mirko Holzer, CEO BrandMaker, explains: “I’m glad we were able to win Dunja Riehemann as new marketing and communications manager for BrandMaker. With her professional expertise and comprehensive market experience, she’ll make a significant contribution to our successful implementation of our ambitious long-term international expansion plans.”
BrandMaker is the German pioneer in the rapidly growing market for marketing technologies (Martech), which is worth approx. U$100 billion. Founded in 2008 by Mirko Holzer and Sven A. Schäfer in Karlsruhe (Germany), BrandMaker has been one of the world’s most successful providers of marketing process optimization solutions for 10 years. Tech analysts such as Forrester and Gartner regularly rank BrandMaker among the world’s top specialists and market leaders in the field of Marketing Resource Management. With 160 experts at the locations Karlsruhe (company headquarters), Atlanta (USA), San Francisco (USA), London (UK) and Warsaw (Poland), BrandMaker serves international blue chip companies in nearly every sector. Its over 300 customers include the largest US online mail order company as well as Daimler, Rolls Royce, Deutsche Bank, ING, Bayer, Ergo, HRS, OTTO, real and Shell.