Digital Asset Management

Achieve positive prospect and customer experiences with personalized content that delivers relevant messages based on their behavior.

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Executive Summary:
Digital Asset Management

Think Bigger About Digital Asset Management

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Think Bigger about Digital Asset Management

BrandMaker Digital Marketing Asset Management centrally manages content in any format, for any device, and for any purpose – for the perfect fit for your campaigns. Content is stored, managed, distributed, and monitored for greater efficiency and performance.

Digital Marketing Asset Management Advantages

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Increased utilization of global assets maximizes the impact of your content development investment to deliver relevant content from a single source of truth.

Simplified asset adaptation to meet individual and local needs without the requirement for a professional designer.

Improved targeting of prospects and customers by analyzing content engagement to optimize performance of personalized communications

Immediate access to relevant, valid assets via intuitive user guidance, powerful search methods, filters, and AI-based image tagging.

Quickly and reliably share content with stakeholders within the enterprise, and around the world to meet shifting market needs.

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Think Bigger by managing assets for any content, device, format, or purpose – anytime.

Digital Asset Management Capabilities

Enable marketers, agencies, and other stakeholders to store, organize, find, approve, and share digital assets. Control compliance in a central, real-time overview of all available, valid, global assets – including assets stored in external DAMs.

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Ensure that users have access only to assets that are relevant to them. Specifically define the asset use for each purpose for team members, where, how long, and at what cost.

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Easily reuse digital assets to centrally manage content for multiple channels, formats, and regions. Enable employees and partners to easily adapt marketing materials to individual needs with rule- and role-based brand templates.

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Easily share digital assets with customers and prospects, and directly publish content to relevant social media or other marketing channels. Receive detailed engagement statistics of every contact as well as their asset activity.

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Receive overview reporting on content usage with real-time visibility into who is using which assets, where, when, and for what purpose. Leverage use data to adapt content for different markets, target groups, or individuals.

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