Digital Asset Management

Achieve positive prospect and customer experiences with personalized content that delivers relevant messages based on their behavior.

Summary: Digital Asset Management
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Executive Summary:
Digital Asset Management

product digital asset management software

Think Bigger about Digital Asset Management

BrandMaker Digital Asset Management centrally manages content in any format, for any device, and for any purpose – for the perfect fit for your campaigns. Content is stored, managed, distributed, and monitored for greater efficiency and performance.

 

Digital Asset Management Advantages

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Increased utilization of global assets maximizes the impact of your content development investment to deliver relevant content from a single source of truth.

Simplified asset adaptation to meet individual and local needs without the requirement for a professional designer.

Improved targeting of prospects and customers by analyzing content engagement to optimize performance of personalized communications

Immediate access to relevant, valid assets via intuitive user guidance, powerful search methods, filters, and AI-based image tagging.

Quickly and reliably share content with stakeholders within the enterprise, and around the world to meet shifting market needs.

Think Bigger by managing assets for any content, device, format, or purpose – anytime.

Digital Asset Management Capabilities

Organize and share digital assets

Enable marketers, agencies, and other stakeholders to store, organize, find, approve, and share digital assets. Control compliance in a central, real-time overview of all available, valid, global assets – including assets stored in external DAMs.

Control and manage rights and roles

Ensure that users have access only to assets that are relevant to them. Specifically define the asset use for each purpose for team members, where, how long, and at what cost.

Personalize and localize content

Easily reuse digital assets to centrally manage content for multiple channels, formats, and regions. Enable employees and partners to easily adapt marketing materials to individual needs with rule- and role-based brand templates.

Publish content and track engagement

Easily share digital assets with customers and prospects, and directly publish content to relevant social media or other marketing channels. Receive detailed engagement statistics of every contact as well as their asset activity.

Analyze asset usage and optimize content

Receive overview reporting on content usage with real-time visibility into who is using which assets, where, when, and for what purpose. Leverage use data to adapt content for different markets, target groups, or individuals.

Case Study: tesa
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This opens up a wide horizon for future optimization.

Ovid Westermann
Project Manager Marketing Technology, tesa SE

Festo
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With BrandMaker, we have found a best-in-class solution and a reliable partner.

Jens Peters
Technical Editor and Project Manager, Festo

Euronics Case Study BrandMaker
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The BrandMaker system gives us the ability to provide all retailers, regardless of size, with the marketing support they need.

Elke Bertsch
Head of Marketing Communications, EURONICS Deutschland eG

BrandMaker Case Study Brita
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The biggest advantage for us is that we can use BrandMaker to make our digital marketing assets available globally in a simple and efficient way.

Andrea Baermann
Senior Manager Brand Solutions, Group Communications, BRITA GmbH

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Brochure: Digital Asset Management

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