Digital Asset Management
Achieve positive prospect and customer experiences with personalized content that delivers relevant messages based on their behavior.
Think Bigger about Digital Asset Management
BrandMaker Digital Asset Management centrally manages content in any format, for any device, and for any purpose – for the perfect fit for your campaigns. Content is stored, managed, distributed, and monitored for greater efficiency and performance.
Digital Asset Management Advantages
Increased utilization of global assets maximizes the impact of your content development investment to deliver relevant content from a single source of truth.
Simplified asset adaptation to meet individual and local needs without the requirement for a professional designer.
Improved targeting of prospects and customers by analyzing content engagement to optimize performance of personalized communications
Immediate access to relevant, valid assets via intuitive user guidance, powerful search methods, filters, and AI-based image tagging.
Quickly and reliably share content with stakeholders within the enterprise, and around the world to meet shifting market needs.
Think Bigger by managing assets for any content, device, format, or purpose – anytime.
Digital Asset Management Capabilities
Organize and share digital assets
Enable marketers, agencies, and other stakeholders to store, organize, find, approve, and share digital assets. Control compliance in a central, real-time overview of all available, valid, global assets – including assets stored in external DAMs.
Control and manage rights and roles
Ensure that users have access only to assets that are relevant to them. Specifically define the asset use for each purpose for team members, where, how long, and at what cost.
Personalize and localize content
Easily reuse digital assets to centrally manage content for multiple channels, formats, and regions. Enable employees and partners to easily adapt marketing materials to individual needs with rule- and role-based brand templates.
Publish content and track engagement
Easily share digital assets with customers and prospects, and directly publish content to relevant social media or other marketing channels. Receive detailed engagement statistics of every contact as well as their asset activity.
Analyze asset usage and optimize content
Receive overview reporting on content usage with real-time visibility into who is using which assets, where, when, and for what purpose. Leverage use data to adapt content for different markets, target groups, or individuals.
This opens up a wide horizon for future optimization.
Project Manager Marketing Technology, tesa SE
With BrandMaker, we have found a best-in-class solution and a reliable partner.
Technical Editor and Project Manager, Festo
The BrandMaker system gives us the ability to provide all retailers, regardless of size, with the marketing support they need.
Head of Marketing Communications, EURONICS Deutschland eG
The biggest advantage for us is that we can use BrandMaker to make our digital marketing assets available globally in a simple and efficient way.
Senior Manager Brand Solutions, Group Communications, BRITA GmbH
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Want to learn more?
Think Bigger about Digital Asset Management.
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