Work & Resource Management

Marketing collaboration across distributed teams – at home, in the office, and on-the-go – makes the central control of reliable and structured work and resource management more important than ever.

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Executive Summary:
Work & Resource Management

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Think Bigger about Work & Resource Management

BrandMaker Work & Resource Management provides global marketers with an agile, central platform to manage, automate, control, and optimize workflows – and the entire workload of their teams.

Work & Resource Management Advantages

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Advanced flexibility to transform traditional waterfall processes and operations to cost-efficient, agile workflows.

Increase profitability and marketing ROI with data-driven adaptability to allocate resources based on shifting market requirements.

Central management and control to prioritize, accelerate, optimize, and simplify content development, refinement, and approval processes.

Eliminate bottlenecks by tracking the progress of projects more accurately, enabling smarter decision-making and quicker responses.

Increased visibility and transparency enable seamless and agile team collaboration worldwide.

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Think Bigger by automating collaboration, reviews, and approvals with predefined workflows

Work & Resource Management Capabilities

Strategically plan, align, and organize workflows

Align daily operations with the overall marketing and campaign plan to avoid non-strategic activities. Enhance agency briefing for the design of promotions and plan your work and projects with pinpoint accuracy.

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Establish strategic priorities and deadlines

Manage your work in the manner that best suits your business. Visualize your planning and choose between different calendar formats and project management tools to accurately define tasks, process requirements, duration, and deadlines.

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Streamline resource allocation based on capacity

Gain a real-time overview of your team’s current work and individual workloads to make strategic decisions. Maximize the utilization of the team’s resources by shifting tasks to members based on capacity.

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Simplified content creation, review, and approval

Organized creation processes, reviews and approvals for all collaterals and websites for local and international teams as well as external partners. Individually definable workflows, automated event triggers, and roles for clear, structured processes.

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Agile reprioritization of deadlines and resources

Maximize the utilization of your team’s resources by monitoring performance of your business goals. Comprehensive dashboards, reporting, and analysis to prioritize work and re-allocate resources.

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Analyze and optimize work performance

Accurate, real-time monitoring data and statistics about workflows and jobs allows the optimization of workflows and resource allocations.  Increased visibility enables marketers to track the progress of projects and react to bottlenecks quickly.

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Case Study Cover ZEISS
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BrandMaker provides complete data on projects so we can learn how to do a better job

Dimitrios Koulakiotis
Head of Solution Center Media & Language Applications, ZEISS

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Rodenstock BrandMaker Kunde
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Our goal was to simplify our marketing processes and to create, implement, and distribute marketing assets quickly and easily worldwide.

Tina Bergner
Senior Manager Marketing Operations, Rodenstock

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BrandMaker Case Study Brita
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We like to tackle topics together and work out solutions as a team. With BrandMaker, we realized very quickly that we are on the same wavelength.

Andrea Baermann
Senior Manager Brand Solutions, Group Communications, BRITA GmbH

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Discover the impact BrandMaker can have

Research Study:
Finance & Budget Management – Challenges & Opportunities

The report provides insights into the results of our recently commissioned study conducted by Forrester Consulting.

Report:
The Forrester Wave™: Marketing Resource Management

BrandMaker labeled as Leader.

Guide:
Think Bigger to Unlock the ROI of Your Marketing Operations

Welcome to the Age of Marketing Ops!

Report:
The State of Marketing Operations 2021

A CMO Survey.

Want to learn more about agile mangement?

Think Bigger about Work & Resource Management.

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Summary: Work & Resource Management

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