Marketing Operations Map Icon BrandMaker

Marketing Operations
Maturity Map

Welcome to a workspace specially created for enterprise marketing teams looking to assess and increase the maturity of their marketing operations.

On this site you can:

  • Assess the importance of the seven dimensions of marketing operations maturity and your performance on each.
  • Identify where your operations migration should begin.
  • Learn about the three paths commonly taken to operations maturity.
  • Share and compare assessments with team members to create a consensus for where to focus your efforts.
  • Get a free initial consultation with an operations specialist, including how your assessment compares with other similar companies.
Example of Maturity Model marketing operations map

Mapping your marketing operations plan

7 Dimensions of Marketing Operations Maturity

Access your own marketing ops maturity with our free online tool. Use our spider graph to map your strengths and areas for improvement, and even the importance of each capability to your operations.

Rating Your Operations Maturity

Rate the importance of each dimension for your marketing operations, then score your performance as well.

1/7 Dimension

Financial Management

The ability to set and change budgets without errors, know your budgetary status at any moment, and integrate with accounting and finance perspectives.

1. Rate the Importance

Not
important
1
Less
important
2
Neutral
3
Important
4
Very
important
5

2. Rate the Performance

How do you organize and perform your global and local budgets today?

Please answer both questions, thank you.

2/7 Dimension

Workflow Management

The ability to see and optimize workflows in realtime, both inside your company and with your external agencies and freelancers.

1. Rate the Importance

Not
important
1
Less
important
2
Neutral
3
Important
4
Very
important
5

2. Rate the Performance

How do you handle your tasks, reviews, and approvals?

Please answer both questions, thank you.

3/7 Dimension

Stack Integration

The ability to have clear visibility and control across all the stand-alone systems in your martech stack based on intelligent data flows.

1. Rate the Importance

Not
important
1
Less
important
2
Neutral
3
Important
4
Very
important
5

2. Rate the Performance

How do you connect your numerous information systems?

Please answer both questions, thank you.

4/7 Dimension

Campaign Management

The ability to deploy and adjust campaigns in response to market feedback and media changes.

1. Rate the Importance

Not
important
1
Less
important
2
Neutral
3
Important
4
Very
important
5

2. Rate the Performance

How do you manage campaign planning and rollout?

Please answer both questions, thank you.

5/7 Dimension

Brand Distribution

The ability to affirm and manage how brand assets are being deployed in each geography for each product line and campaign.

1. Rate the Importance

Not
important
1
Less
important
2
Neutral
3
Important
4
Very
important
5

2. Rate the Performance

How do you keep your product information and brand assets compliant and current?

Please answer both questions, thank you.

6/7 Dimension

Content Development

The ability to know and coordinate how, where, when, and by whom content is being created among all your internal teams, external agencies, and freelancers.

1. Rate the Importance

Not
important
1
Less
important
2
Neutral
3
Important
4
Very
important
5

2. Rate the Performance

How do you track the creation of new marketing assets?

Please answer both questions, thank you.

7/7 Dimension

Performance Management

The ability to see and optimize performance across product lines, campaigns, media, and geographies in realtime.

1. Rate the Importance

Not
important
1
Less
important
2
Neutral
3
Important
4
Very
important
5

2. Rate the Performance

How do you track and report the business impact of your campaigns?

Please answer both questions, thank you.

Want to learn more?

Our new whitepaper The Next Evolution in Enterprise Marketing Operations illuminates the way to marketing ops maturity through automation, digitalization, and integration.

Whitepaper: the next evolution in enterprise marketing operations

Start on the Road to Better Operations Today

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