Team Guides

These Marketing Key Roles Maximize Your ROI

Marketing ops is the bridge between strategy and customer experience. Maximizing your team’s potential will help drive CX and ROI.  

Thinking Bigger about Marketing Operations is no Longer a Luxury But a Necessity!

In this, our pocket guide series, we focus on each of your team’s professional roles so that we can show how technology, coupled with ops expertise, can make your team‘s professional lives more productive and more rewarding, and enable them to Think Bigger about marketingn operations.

The Next-Generation CMO Guide

Guide

The Next-Generation CMO

Today’s CMO’s role is increasingly challenging and complex. Efficiency, agility and performance will be key attributes of tomorrow’s CMOs.

The Next-Generation Campaign Manager​ Guide

Guide

The Next-Generation Campaign Manager

Campaign management is a critical component of marketing’s ability to become a primary driver of corporate growth by improving marketing ROI.

The Next-Generation Marketing Finance Manager​ Guide

Guide

The Next-Generation Finance Manager

Marketing finance management is an essential part of marketing ops success, enabling marketing’s ability to become a primary driver of enterprise growth.

The Next-Generation Marketing Operations Manager

Guide

The Next-Generation Marketing Operations Manager

Measuring marketing performance is hard work and not meant for the faint of heart. Next-generation technology is the key. It will enable you to become master of the data, of operations, and of execution.

The Next-Generation Content Manager​ Guide

Guide

The Next-Generation Content Manager

Content management is an essential part of marketing ops success, and to marketing’s ability to become the primary driver of enterprise growth by developing content that is laser focused on its audience.

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