Guide

Marketing Finance Manager

Marketing finance management is an essential part of marketing ops success. It enables marketing’s ability to become a primary driver of enterprise growth.

The Next-Generation Marketing Finance Manager

Marketing finance management has both the responsibility to manage the marketing budget in marketing terms, and the responsibility to provide finance and accounting with that they need, in their terms.

In this guide you’ll learn how to:

  • Bring new agility to marketing budget manaement
  • Gain visibility into real-time performance
  • Nail marketing contributiion to the floor
The Next-Generation Marketing Finance Manager​ Guide

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Finance & Budget Management

Marketing must be seen as a contributor to your company's financial success. CMOs and their teams need to approach their planning from an ROI perspective to react to rapid market changes.

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