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Insider Advice: What Martech Leaders Wish You Knew

Darrell Alfonso breaks down five key things marketing leaders wish their marketing ops pros knew, and how to tell them.

Insider Advice: What Martech Leaders Wish You Knew

What Martech Leaders Wish You Knew

The best marketing leaders know there are a handful of things their teams can do to stand out and win. But you won’t achieve peak performance, until the CMO and marketing ops navigate the obstacles blocking their path to success. 

Watch our discussion with award-winning marketing ops leader Darrell Alfonso, as he breaks down five secrets marketing leaders wish their marketing ops pros knew and how to tell them. You’ll learn how to fix problems such as: 

  • Changing the perception of marketing ops as button-pushers. 
  • Connecting the dots between marketing ops projects and revenue. 
  • Creating a shared vision and goals for sales and marketing. 
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Darrell Alfonso Headshot

Darrell Alfonso is an award-winning marketer and Martech professional. He was named one of the top Martech Marketers to Follow in 2020, won Marketo’s Fearless Marketer award, and is a 2X Marketo Champion. Darrell has consulted for several Fortune 500 companies including General Electric and Abbott Laboratories and currently leads marketing operations at Amazon Web Services.