Marketing Ops Now

Listen to Uptempo’s Marketing Ops Now podcast with Scott Brinker, Ralf Strauss, Frans Riemersma, and other industry thought leaders.

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Data is at the basis of all the sophisticated marketing tactics you can think of: whether it’s analytics, personalization, campaign operations, performance measurement, or journey orchestration. …

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More than 87% of marketing teams say they are not able to measure marketing performance properly. Clearly, there are a few hurdles to measuring and tracking…

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In this episode of Marketing Ops Now, Frans Riemersma talks with Scott Vaughan, former chief growth officer of Integrate and CMO of several other tech companies. Vaughan’s…

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Unlike other departments, marketing is typically not as familiar with playbooks. But it definitely helps bring discipline to a team by describing all the important definitions…

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Marketing Tech Monitor is an annual benchmark study of marketing technology and strategy of European companies. In this episode of Marketing Ops Now, we discuss four…