BrandMaker Podcast Series

Marketing Operations: The Secret of Smarter Working

Welcome to the BrandMaker Podcast Series, where we explore the issues and trends around Marketing Operations, its role in building global brands, and why it is a critical and strategic tool in the pursuit of successful global campaign management, financial control, and marketing excellence.

BrandMaker Podcast Series

Marketing Operations: The Secret of Smarter Working

Welcome to the BrandMaker Podcast Series, where we explore the issues and trends around Marketing Operations, its role in building global brands, and why it is a critical and strategic tool in the pursuit of successful global campaign management, financial control, and marketing excellence.
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In this series, we will talk with global marketing influencers and experts about their thoughts, experiences, journeys, and successes in managing marketing programs and budgets while delivering ROI and how innovation and operational excellence plays a role in their success.

Episode 3

Marketing Operations:
Optimizing Commercial and Marketing Operations at IKEA

With Edward Martin, Product Manager - Strategy and Business Planning Digital Unit, IKEA

Marketing Operations Podcast - Optimizing commercial & Marketing Operations, Edward Marting, IKEA

Episode 2

Marketing Operations:
Uncovering Data-Based Insights

With Diane Hagglund, Founder & CEO of Dimensional Research

BrandMaker Podcast: Episode 2

Episode 1

Marketing Operations:
The Secret of Smarter Working​

With Mirko Holzer, CEO BrandMaker

BrandMaker Podcast: Episode 1

Learn More About Marketing Operations From Our Stories

Global access to both marketing materials and efficient print data management.
Webinar Series: ROI of Marketing Operations
Webinar Series: ROI of Marketing Operations
Webinar Series: ROI of Marketing Operations
Webinar Series: ROI of Marketing Operations
Fast and cost-effective time-to-market in electronics retailing
Thousands of global assets individually deployable via a central platform
Watch our 10-minute BrandMaker webinar to gain insights.
Increase your productivity from better budget allocation.
Get inspired by our 9 tips for your marketing success.
Easily plan campaigns and budgets worldwide and implement them in line with branding requirements
Increase Global Marketing Efficiency Through Optimized Financial Planning
Central Campaign Planning on One Platform
Providing a worldwide brand management solution
A strong and consistent global brand
Hundreds of thousands of assets instantly available
Improving the management and availability of brand assets worldwide