Assessing the Impact of your Streamlined Marketing Operations

What if I don’t have all day to do this?

We know your time is limited. We’ve simplified this process to take no more than 10 minutes.

What if I don’t know all our base costs?

No problem. We have included representative costs that you can use if needed.

What if I don’t agree with your suggested inputs?

You can use your own specific inputs where you have them.

What if I want to focus on just one aspect of marketing operations?

We recommend it. In fact, there are five aspects of marketing operations that we address, but we suggest you start with just one – the one that is most important to you now.

What if I want to focus just on my group, and not marketing across all our business units, products, and markets?

In fact, we believe it’s best to start where you know operations best – in your own business unit, product group, or geographic region. You can make the scope as wide or narrow as you want.

This analysis is based on and meant for large enterprise marketing operations.

These tend to have departments of at least 30 full-time marketers in companies with marketing budgets of $1B+ or more.

They are supporting a portfolio of dozens of products and brands around the world.

They tend to be found in industries including, but not limited to, consumer package goods, retail, consumer banking, insurance, telecommunications, media, or other consumer services.

Staff attrition costs are often underestimated or not even visible to marketers. In this worksheet they are taken into the equation under employee costs.

Onboarding of new staff is slowed and institutional knowledge is lost if your processes are not embedded in your software. Top marketers seek to go where their talents will shine, not where they are buried in spreadsheets continually chasing data.