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Assessing the Impact of your Streamlined Marketing Operations

Welcome to the first step, find out what impact improving your marketing operations infrastructure can have.

Calculate your ROI

What You Get:

This assessment will show you the direct time and cost savings of implementing BrandMaker as well as even larger secondary process improvements you can expect. We think you will be surprised by the impact you can have. In a few minutes you can see how a streamlined marketing organization can:

Roi Report Marketing english PDF

  • Improve your budget management processes to improve resource allocation and increase impact.
  • Streamline your workflows, boost team productivity, and increase global workforce agility
  • Plan, develop, and execute campaigns more effectively and increase their performance.

Scope

Let’s name the scope of this ROI calculation

We recommend you focus on just the part of your company operations that you are most familiar with. You can easily expand the scope later.

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  Calculator FAQ

What if I don’t have all day to do this?

 

We know your time is limited. We’ve simplified this process to take no more than 10 minutes.

 

What if I don’t know all our base costs?

No problem. We have included representative costs that you can use if needed.

 

What if I don’t agree with your suggested inputs?

 

You can use your own specific inputs where you have them.

 

What if I want to focus on just one aspect of marketing operations?

 

We recommend it. In fact, there are five aspects of marketing operations that we address, but we suggest you start with just one – the one that is most important to you now.

 

What if I want to focus just on my group, and not marketing across all our business units, products, and markets?

 

In fact, we believe it’s best to start where you know operations best – in your own business unit, product group, or geographic region. You can make the scope as wide or narrow as you want.

Baseline

Now put some numbers to describe your business

Use your best estimates. You can use our average figures if you don’t have an estimate.

ROI estimation for:

Totals per year:

Total salary

0 USD

Staff Turnover

0 %

Staff attrition costs

0 USD

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  Our focus is enterprise marketing

This analysis is based on and meant for large enterprise marketing operations.

 

These tend to have departments of at least 30 full-time marketers in companies with marketing budgets of $1B+ or more.

They are supporting a portfolio of dozens of products and brands around the world.

 

They tend to be found in industries including, but not limited to, consumer package goods, retail, consumer banking, insurance, telecommunications, media, or other consumer services.

  A word about true staffing costs

Staff attrition costs are often underestimated or not even visible to marketers. In this worksheet they are taken into the equation under employee costs.

 

Onboarding of new staff is slowed and institutional knowledge is lost if your processes are not embedded in your software. Top marketers seek to go where their talents will shine, not where they are buried in spreadsheets continually chasing data.

Time Allocation

Where your team spends its time

This is what our studies with enterprise marketers show on average. Please adjust to fit your situation.

Strategy Development

Marketing & Campaign Planning

Finance & Budget Management

Work & Resource Management

Digital Asset Creation & Management

Brand Management

ROI estimation for:

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  Can this be true

Most marketers in our workshops are surprised when they account for their team time, discovering that roughly 80% of their time is spend on "operations" and only 20% is spent on strategy development. Yikes! That's why we want to help you "think bigger" about operations and give you more time for "real marketing"!

Focus

Your Focus in Marketing Operations

Which aspect of your marketing operations do you want to assess first?

ROI estimation for:

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  Marketing operations has 5 facets

Enterprise marketers identify five facets of marketing operations. For this assessment we are focused on the three facets above, but your marketing operations also includes:

 

Digital Asset Management: The creation, storage, and cataloging of your digital and physical marketing content

 

Brand management: The centralized tracking and distribution of branded content and product information to marketers for each product in each market

 

BrandMaker can help improve marketing operations in all five areas. If asset management or brand management are important to you, contact us to arrange a no-obligation assessment or workshop to focus on these.

What is the current state?

Which of the following statements best reflects the current state of your Marketing & Campaign Planning?

Which of the following statements best reflects the current state of your Finance & Budget Management?

Which of the following statements best reflects the current state of your Work & Resource Management?

How do you define and share marketing goals?

What does your marketing calendar look like?

How do you compare marketing activities and gain campaign insights?

How do you allocate and approve budgets?

How do you manage purchase orders and invoices?

How do you check budget status and marketing ROI?

How do you assign projects and manage team capacity?

Which workflows and tools do you use for project collaboration?

By free-format e-mail communication and attachments

How do you review and annotate creative work?

How do you check task progress and overall project status?

ROI estimation for:

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  There are more ways

We have focused here on sharing goals, managing calendars, and campaign reporting, but there are more ways BrandMaker makes your market and campaign planning faster, simpler, more accurate, and more productive.

  There are more ways

We have focused here on sharing goals, managing calendars, and campaign reporting, but there are more ways BrandMaker makes your market and campaign planning faster, simpler, more accurate, and more productive.

  There are more ways

We have focused here on five aspects of work and resource management, but there are more ways BrandMaker makes this process faster, simpler, more accurate, and more productive.

ROI estimation for:

Is estimated to be a total of

USD per year

There are 3 levels of impact – immediate or direct, midterm or intermediate, and long-term or ultimate. This estimate includes reflects only the first two levels.

Level 1 Impact

USD

Level 2 Impact

USD

Level 3 Impact

Stronger market
competitiveness for
market share growth

The ultimate third level needs to be calculated specifically for you by our consulting team, as we find it varies so widely by industry and even company and market that it cannot be generalized here. Also, it is the largest - and most important - impact of operations improvements. It’s why we encourage enterprise marketers to "think bigger" about the impact of their marketing operations.

Level 1 Impact

USD

Level 2 Impact

USD

Level 3 Impact

Stronger market
competitiveness for
market share growth

The ultimate third level needs to be calculated specifically for you by our consulting team, as we find it varies so widely by industry and even company and market that it cannot be generalized here. Also, it is the largest - and most important - impact of operations improvements. It’s why we encourage enterprise marketers to "think bigger" about the impact of their marketing operations.

Level 1 Impact

USD

Level 1 Impact

USD

Level 2 Impact

USD

Level 3 Impact

Stronger market
competitiveness for
market share growth

The ultimate third level needs to be calculated specifically for you by our consulting team, as we find it varies so widely by industry and even company and market that it cannot be generalized here. Also, it is the largest - and most important - impact of operations improvements. It’s why we encourage enterprise marketers to "think bigger" about the impact of their marketing operations.

Get the full report with additional explanatory notes delivered to your mailbox.

Share with colleagues to get them to "think bigger" about marketing operations at your company

Download the complete report

Want to learn more?

It’s time to Think Bigger about Marketing Operations. This guide provides the framework for getting real ROI from your marketing operations… instead of losing your ROI in it.

Download Guide
Guide: Think Bigger to unlock the ROI of Your Marketing Operations

Schedule Your Assessment for Improving Your Operations Now!

In just 4 steps, BrandMaker will facilitate sessions to help you develop a clear, compelling business case for improvement.

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