Your GTM Playbook In An Unpredictable World

April Dunford tells you how to gain a competitive advantage in an unpredictable climate.

Gain a Competitive Advantage with Your Marketing Plans

With a possible recession looming, virtually no one is spared from thinking about dramatic shifts in their go-to-market strategies.  

April Dunford’s insights on gaining a competitive advantage in an unpredictable climate with your marketing plans.

In this session, April shares her thoughts on:

  • How emerging market and customer trends impact marketers today.
  • The best ways to measure the success of your positioning and GTM efforts.
  • The optimal toolkit and automated processes to support marketing agility.
  • Recommended go-to-market frameworks. 
  • How your strategies will evolve in the future. 

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April Dunford Headshot

April has spent the first 25 years of her career as a startup executive, running marketing, product, and sales teams. She led teams at seven successful B2B technology startups. Most of those startups were acquired (DataMirror to IBM, Janna Systems to Siebel Systems, then SAP, Watcom to Sybase via Powersoft, to name a few), and she ran big teams at IBM, Siebel, Sybase, and others. The total of those acquisitions is more than two billion dollars. Across that journey, April has positioned, re-positioned, and launched 16 products.

Amy Beaudoin Headshot

Amy is a seasoned product marketing professional with 16+ years of experience, primarily working with mid-market to enterprise SaaS technology companies. She is Director of Product Marketing at BrandMaker and takes pride in managing a team of product marketers to help accelerate revenue.  Amy loves developing and implementing go-to-market strategies, educating sales teams on competitors and the overall market conditions. And, she is a big fan of April Dunford.