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Marketing Resource Management
Build the brand, share the brand and protect the brand. The Brand Management solution is the starting point for accessing, adapting and ordering brand-compliant media for every touchpoint.
BrandMaker was recognized as a leader in The Forrester Wave™: MRM
Brand Management is the process of building, sharing and upholding a brand with the goal to have the name, logo and other brand essentials associated with favorable outcomes by the intended target groups. A strong brand results in higher sales and is the best indicator for future profitability due to stronger credit of trust. The best Brand Management software goes far beyond a simple online brand book, but integrates the brand essentials into daily marketing operations via pre-approved creative assets and self-service templates to provide the foundation for this trust.
As a central contact point for brand and corporate design, the Brand Portal helps to communicate the essence of the brand message in a modern and appealing way. The integrated best practice portal fosters collaboration and synergies between decentralized marketing teams. This keeps the brands core intact, while allowing it to adapt to diverse global markets.
Effectively inspire staff, agencies and every other stakeholder by sharing brand essentials.
Apply corporate identity and corporate design rules throughout every area of the company.
Embed the brand guidelines in the business rules of creative templates and through pre-approved images.
Simply start with a central brand portal and add functionality to share assets, customize content, localize product information and to organize on-demand marketing fulfillment.
Adapt marketing material to local markets whilst staying within brand guidelines. By putting pre-approved self-service online templates in the hands of business users, creative development workloads and agency costs can be significantly reduced. But even more important, it enables more effective buyer targeting with highly tailored/localized print or digital content whilst respecting the brand rules.
Offer branded materials on-stock, on-demand or on-the-fly. Supply all branded marketing material for staff, affiliates and partners in a fast, easy and transparent process. Produce centrally and benefit from the economies of scale, create on-demand to keep stock levels low or offer on-the-fly adaptations to optimally benefit from the power of local relevance.
No programming is required when updating brand portal content. It can be maintained by staff in the marketing department or the agencies responsible for CI compliance. Enterprise class functions like multi-site management, multilingual capabilities and approval workflows work right out of the box.
No core technology can operate as an island. That’s why BrandMaker has built world-class integrations with a variety of other enterprise management software components. The net result is one connected MRM software platform that increases data accuracy, reduces administrative burden and boosts productivity.
Get your brand communication into multiple channels faster while maintaining full control over critical quality factors via templates, brand guidelines and digital asset management.
Enable your local partners and branches to adapt material into localized marketing strategies by integrating them into one connected platform. This enables you to decentralize your marketing efforts while keeping data and asset maintenance centralized.
Give your team the toolset for today’s fast moving, fragmented communication channels with a scalable, collaborative and adaptive brand management system to establish your best-practice workflows and to constantly evolve your brand.
Orchestrate your campaigns and marketing spend
Streamline processes from ideation to distribution
Manage content in any format and for any device
Collaborate with local partners to boost mutual success
Learn how BrandMaker helps
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Learn more about the BrandMaker software with a personalized demonstration.
See how a holistic approach allows you to scale marketing for greater success.