Orchestrate your campaigns and marketing spend

Streamline processes from ideation to distribution

Manage content in any format and for any device

Build, share and protect the brand on all touchpoints

Collaborate with local partners to boost mutual success

Your starting point for the operative implementation of all your marketing measures

The core module for your project and workflow management

Coordinate your marketing efforts with fast approvals and transparent reviews

Consolidate key figures from all sources and display them  in dashboards

Centralize and execute your brand management in one portal to maintain your CI

Maintain your digital library with our Digital Asset Management system

Manage your product information in a neutral format for ideal reuse

Adapt and localize high-quality marketing materials compliant with your design

Say goodbye to complex orders via e-mail and automate your booking process

Forward your marketing assets quickly and professionally to interested parties

Simplify the implementation of campaigns and centralize postings for your social media channels

Leverage adaptive integrations with a variety of applications to automate data exchange

Enterprise-grade implementation for your marketing processes

Our roll-out methodology “Smart Launch” will bring you the fastest “time-to-value”

Our thorough custom training enables you to gain maximum benefits

We integrate BrandMaker with your IT environment, to support a seamless digital workspace for your users

We are one of the fastest growing MRM SaaS providers in the world. Get to know us

Get access to our company insights and join our press distribution list

Get to know our distribution and implementation partners

We tread new ground in new directions every day. If that is your thing, get in touch

We are trusted by the world’s most renowned brands. Discover a cross section of our clients

Our SaaS solutions help you to grow your business in a scalable and controlled way

You can expect a competitive offer, both as a multinational or SME

Our solutions are cost-efficient and can be introduced without your IT

Use Smart Launch, our implementation best practice, to gain quick results

Gain insights into marketing operations and digital transformation

Stay in touch and learn about events, products, publications and job openings

Get inspired and informed. Discover our productsheets, whitepapers and media kit

Our consultants and our support team are to help you out. Get in touch

Marketing Resource Management

Brand Management

Build the brand, share the brand and protect the brand. The Brand Management solution is the starting point for accessing, adapting and ordering brand-compliant media for every touchpoint.

BrandMaker was recognized as a leader in The Forrester Wave™: MRM

What is Brand Management?

Brand Management is the process of building, sharing and upholding a brand with the goal to have the name, logo and other brand essentials associated with favorable outcomes by the intended target groups. A strong brand results in higher sales and is the best indicator for future profitability due to stronger credit of trust. The best Brand Management software goes far beyond a simple online brand book, but integrates the brand essentials into daily marketing operations via pre-approved creative assets and self-service templates to provide the foundation for this trust. 


As a central contact point for brand and corporate design, the Brand Portal helps to communicate the essence of the brand message in a modern and appealing way. The integrated best practice portal fosters collaboration and synergies between decentralized marketing teams. This keeps the brands core intact, while allowing it to adapt to diverse global markets.

Build the brand

Effectively inspire staff, agencies and every other stakeholder by sharing brand essentials.

Share the brand

Apply corporate identity and corporate design rules throughout every area of the company.

Protect the brand

Embed the brand guidelines in the business rules of creative templates and through pre-approved images.

Scale marketing with the Brand
Management Solution​

Simply start with a central brand portal and add functionality to share assets, customize content, localize product information and to organize on-demand marketing fulfillment.

Brand Consistency

Adapt marketing material to local markets whilst staying within brand guidelines. By putting pre-approved self-service online templates in the hands of business users, creative development workloads and agency costs can be significantly reduced. But even more important, it enables more effective buyer targeting with highly tailored/localized print or digital content whilst respecting the brand rules.

Marketing Fulfillment

Offer branded materials on-stock, on-demand or on-the-fly. Supply all branded marketing material for staff, affiliates and partners in a fast, easy and transparent process. Produce centrally and benefit from the economies of scale, create on-demand to keep stock levels low or offer on-the-fly adaptations to optimally benefit from the power of local relevance.


No programming is required when updating brand portal content. It can be maintained by staff in the marketing department or the agencies responsible for CI compliance. Enterprise class functions like multi-site management, multilingual capabilities and approval workflows work right out of the box.

One connected platform
throughout your enterprise

No core technology can operate as an island. That’s why BrandMaker has built world-class integrations with a variety of other enterprise management software components. The net result is one connected MRM software platform that increases data accuracy, reduces administrative burden and boosts productivity.

This is how our toolset for Brand Management
will help you grow your business​

Multiplied brand exposure

Get your brand communication into multiple channels faster while maintaining full control over critical quality factors via templates, brand guidelines and digital asset management.

Increased local relevance

Enable your local partners and branches to adapt material into localized marketing strategies by integrating them into one connected platform. This enables you to decentralize your marketing efforts while keeping data and asset maintenance centralized.

Agile brand application

Give your team the toolset for today’s fast moving, fragmented communication channels with a scalable, collaborative and adaptive brand management system to establish your best-practice workflows and to constantly evolve your brand.


Planning & Budget Management

Orchestrate your campaigns and marketing spend

Content Creation Management

Streamline processes from ideation to distribution

Digital Asset Management

Manage content in any format and for any device


Collaborate with local partners to boost mutual success

Get in touch with us now

Learn how BrandMaker helps
to grow your business

Learn more about the BrandMaker software with a personalized demonstration.
See how a holistic approach allows you to scale marketing for greater success.