Budget Planning & Management

Marketing needs to be viewed as a revenue center. CMOs and their teams need tools to manage budget planning and management as a marketing operation. Run by marketers for marketers.

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Real budget management in real time

Manage your marketing budget from a marketing viewpoint – with total visibility into your local, regional, and global numbers – what you’ve spent and what’s left – and the agility to make changes in real time to get more from your spend.

Increase productivity from better budget allocation

A clear view of the numbers. Clarity to know the story, tell the story, improve the story. BrandMaker can increase productivity up to 13% from better budget allocation.

You can't manage what you can't see

Marketing Planner Budget Management Comparison

Running out of patience and time reconciling conflicting spreadsheets? Get a unified view from end to end that stops arguments and wasting hours on pivot tables. Get real-time visibility into local expenditures up to the regional and global levels.

Now you can manage your budgeting for greater impact by knowing what has been spent, what is remaining, and what each campaign has produced. See planned, allocated, committed, actual, and remaining marketing budgets across multiple currencies. In real time.

Clarity breeds confidence. Now you can represent marketing spend and new opportunities to the finance and sales teams. Your colleagues have delivered up to 13% increased productivity and up to 2.5% increase in profit margin due to better allocation with BrandMaker.