Brand Maker Solution Icon Budget Management

Budget Planning & Management

Marketing needs to be viewed as a revenue center. CMOs and their teams need tools to manage budget planning and management as a marketing operation. Run by marketers for marketers.

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Real budget management in real time

Manage your marketing budget from a marketing viewpoint – with total visibility into your local, regional, and global numbers – what you’ve spent and what’s left – and the agility to make changes in real time to get more from your spend.


Increase productivity from better budget allocation

A clear view of the numbers. Clarity to know the story, tell the story, improve the story. BrandMaker can increase productivity up to 13% from better budget allocation.

You can't manage what you can't see​

A single version of the truth

Running out of patience and time reconciling conflicting spreadsheets? Get a unified view from end to end that stops arguments and wasting hours on pivot tables. Get real-time visibility into local expenditures up to the regional and global levels.

Real-time visibility and management

Now you can manage your budgeting for greater impact by knowing what has been spent, what is remaining, and what each campaign has produced. See planned, allocated, committed, actual, and remaining marketing budgets across multiple currencies. In real time.

Translate marketing into money

Clarity breeds confidence. Now you can represent marketing spend and new opportunities to the finance and sales teams. Your colleagues have delivered up to 13% increased productivity and up to 2.5% increase in profit margin due to better allocation with BrandMaker.

Want to learn more about budget visibility?

Learn more about more efficient budget planning and management.

BrandMaker Solution Brochure Budget Management English
TMD Friction - BrandMaker Customer
Quote Mark

BrandMaker has brought us a big advantage – an enormous gain in efficiency. Now we have a real-time view of all activities as well as planned and already completed campaigns worldwide.

Stephan Giesecke
Head of Regional Marketing, TMD Friction

See The Future of Budget Planning & Management

Ask to see how to more effectively plan and manage local, regional, and global budgets in multiple currencies