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Marketing Resource Management
Collaborate to create the most compelling and relevant customer experiences. BrandMaker provides the tools to streamline the content creation process from ideation to distribution.
BrandMaker was recognized as a leader in The Forrester Wave™: MRM
According to analyst group Gartner, in 2020 “content will become marketing’s biggest bottleneck”. Marketers are overwhelmed by the sheer volume of new channels and devices that all need engaging content. Without a smooth content creation process, and tooling to guide the participants, marketing operations gets stuck. The best software for content workflows provides enterprise-level capabilities that are integrated with other sales and marketing functions to ensure a controlled content flow across the enterprise.
Let creativity flow in a natural way and keep things going till they’re done. From briefing agencies to designing promotions, manage and execute the content creation process with the right people, priority and compliance level. Pick Kanban style workspaces or more strict processes where required, and create full visibility on the status of a creative workflow.
Implement best practice workflows and dramatically shorten the content creation process without skipping important steps.
Structure and track creative feedback, and ensure product info is correct, within brand guidelines and compliant with legislation.
Brief agencies and share all project information in one overview to reduce the number of iterations, and the total amount on the invoice.
Simply add on functionality as needed to optimize creative agency collaboration, distribute content to marketing fulfillment partners or facilitate the sales channel.
Provide clarity right from the start. Each marketing project has its own job file that records all relevant information, such as the participants, tasks, status, design information, reviews and deadlines.
Edit in Adobe® InDesign® and automatically ﬁle into the BrandMaker Digital Asset Management tool, maintaining the links between objects. Store the approved hi-res source ﬁles once, then download or share in whatever target format is required. The built-in version control assures that the latest assets are always available.
No core technology can operate as an island. That’s why BrandMaker has built world-class integrations with a variety of other enterprise management software components. The net result is one connected MRM software platform that increases data accuracy, reduces administrative burden and boosts productivity.
Unify coordination and communication by providing one optimized touchpoint for your teams and service providers.
Smoothen workflows by avoiding versioning issues due to central data management and clear status driven processes.
Reduce administrative friction using a scalable toolset that leverages the work of content creators and marketing services on time and within budget.
Orchestrate your campaigns and marketing spend
Manage content in any format and for any device
Build, share and protect the brand on all touchpoints
Collaborate with local partners to boost mutual success
Learn how BrandMaker helps
to grow your business
Learn more about the BrandMaker software with a personalized demonstration.
See how a holistic approach allows you to scale marketing for greater success.