BrandMaker for the Financial Services
The marketing function within the finance industry has shifted to being accountable for a tangible return on marketing investment, while retaining an emphasis on improving the customer experience.
Measuring ROI is a Constant Challenge
There is increasing pressure on finance marketing teams to approach marketing planning and management from a financial perspective. Tracking spending in real-time to maximize ROI has become a requirement and not a luxury.
BrandMaker's Finance & Budget Management product gives marketers the ability to accurately and effectively maximize ROI.
You Can’t Fix What You Can’t Quantify
It has been a challenge for finance marketers to be able to consolidate marketing performance data and KPIs from all sources in one place.
BrandMaker’s Performance Measurement & Optimization combines performance monitoring and reporting from all data silos, into an intuitive, single source of truth. regulations.
Over or Underutilized Resources Rob Results
The need to maximize the efficiency and effectiveness of the marketing teams by having the ability to shift resources at any time - is a key requirement.
BrandMaker’s Work & Resource Management provides global marketers a central platform to manage, control, and optimize workflows and the entire workload of their teams. channels.
Eventually, we’d like everyone to be on the same platform – to have access to the same accurate, reliable information at the same time. The advantages to marketing are enormous. It takes the enormity of global marketing operations and brings it down to a manageable size. This will drive value.
Global banking institution with a network that spans almost 70 countries.
See BrandMaker in Action!
For more than a dozen years, BrandMaker has been giving enterprise marketing operations leaders the ability to get control of their budgets, workflows, campaigns, and marketplace performance.