BrandMaker for the Financial Services

The marketing function within the finance industry has shifted to being accountable for a tangible return on marketing investment, while retaining an emphasis on improving the customer experience.

Finance challenge 1

Challenge 1:

Measuring ROI is a Constant Challenge

There is increasing pressure on finance marketing teams to approach marketing planning and management from a financial perspective. Tracking spending in real-time to maximize ROI has become a requirement and not a luxury.

Our Solution:

BrandMaker's Finance & Budget Management product gives marketers the ability to accurately and effectively maximize ROI.

Finance Challenge 2

Challenge 2:

You Can’t Fix What You Can’t Quantify

It has been a challenge for finance marketers to be able to consolidate marketing performance data and KPIs from all sources in one place.

Our Solution:

BrandMaker’s Performance Measurement & Optimization combines performance monitoring and reporting from all data silos, into an intuitive, single source of truth. regulations.

Finance Challenge 3

Challenge 3:

Over or Underutilized Resources Rob Results

The need to maximize the efficiency and effectiveness of the marketing teams by having the ability to shift resources at any time - is a key requirement.

Our Solution:

BrandMaker’s Work & Resource Management provides global marketers a central platform to manage, control, and optimize workflows and the entire workload of their teams. channels.

customer booklet Discover how 22 Leading Enterprise Companies Created Transparency, Agility and Success for their Organizations through Improved Marketing Ops
Quote Mark

Eventually, we’d like everyone to be on the same platform – to have access to the same accurate, reliable information at the same time. The advantages to marketing are enormous. It takes the enormity of global marketing operations and brings it down to a manageable size. This will drive value.

Global banking institution with a network that spans almost 70 countries.

Real-time budget dashboards and ad-hoc analysis are quick and easy.
Real-time budget dashboards and ad-hoc analysis are quick and easy.
Automated processes with plausibility checks and ERP interface for cross-departmental collaboration.
Automated processes with plausibility checks and ERP interface for cross-departmental collaboration.

See BrandMaker in Action!

For more than a dozen years, BrandMaker has been giving enterprise marketing operations leaders the ability to get control of their budgets, workflows, campaigns, and marketplace performance.