BrandMaker for the Retail & CPG Industry

As retail and consumer goods marketers look to the future, changes in technology and consumer behavior are key issues for retailers, their brands, and customer experience moving forward.

Retail CPG Challenge 1

Challenge 1:

Data Overload Challenges Budget Management

Maximizing the customer experience through efficient and effective use of data via improved systems and data management is a key challenge for retail marketers today.   

Our Solution:

BrandMaker Finance & Budget Management enables data-driven budget decisions anytime, anywhere. Manage and optimize budgets via real-time reporting and control.

Retail CPG Challenge- 2

Challenge 2:

Brand Management: A Global Challenge

Maintaining brand consistency across global markets and channels has become increasingly difficult as technology and consumer behavior have changed.

Our Solution:

BrandMaker Brand Management provides visibility to control how your brand is used, ensuring that your content is up to date, within brand guidelines, and compliant with local regulations.

Retail CPG Challenge 3

Challenge 3:

Managing Campaign Complexity Is a Nightmare

There is a definite need to streamline marketing and campaign planning across multiple internal and external stakeholders with a single point of truth.

Our Solution:

BrandMaker Marketing & Campaign Planning saves time and money while improving effectiveness and efficiency running campaigns and other activities across all regions and channels.

Furniture Retail Use Case
Quote Mark

We now have visibility in what’s going on in all 32 markets at any given moment in time. Our internal customers now have immediate visibility into the effectiveness of marketing activities across all markets, enabling users to see campaign results in terms of sales, pieces sold, and store and product performance by the market in real-time

One of the world’s largest furniture retailers

1% expected increase in sales across all stores. Improved information to support decision-making on all levels.
1% expected increase in sales across all stores. Improved information to support decision-making on all levels.
32 markets use the system. Transparency and enhanced collaboration on campaign activities.
32 markets use the system. Transparency and enhanced collaboration on campaign activities.

Case Study: Thalia

With BrandMaker's solution, Thalia provides complete visibility to all employees across all bookstores, increasing the effectiveness of campaigns and promotions.

Case Studies: Thalia

See BrandMaker in Action!

For more than a dozen years, BrandMaker has been giving enterprise marketing operations leaders the ability to get control of their budgets, workflows, campaigns, and marketplace performance.