Orchestrate your campaigns and marketing spend

Streamline processes from ideation to distribution

Manage content in any format and for any device

Build, share and protect the brand on all touchpoints

Collaborate with local partners to boost mutual success

Your starting point for the operative implementation of all your marketing measures

The core module for your project and workflow management

Coordinate your marketing efforts with fast approvals and transparent reviews

Consolidate key figures from all sources and display them  in dashboards

Centralize and execute your brand management in one portal to maintain your CI

Maintain your digital library with our Digital Asset Management system

Manage your product information in a neutral format for ideal reuse

Adapt and localize high-quality marketing materials compliant with your design

Say goodbye to complex orders via e-mail and automate your booking process

Forward your marketing assets quickly and professionally to interested parties

Simplify the implementation of campaigns and centralize postings for your social media channels

Leverage adaptive integrations with a variety of applications to automate data exchange

Enterprise-grade implementation for your marketing processes

Our roll-out methodology “Smart Launch” will bring you the fastest “time-to-value”

Our thorough custom training enables you to gain maximum benefits

We integrate BrandMaker with your IT environment, to support a seamless digital workspace for your users

We are one of the fastest growing MRM SaaS providers in the world. Get to know us

Get access to our company insights and join our press distribution list

Get to know our distribution and implementation partners

We tread new ground in new directions every day. If that is your thing, get in touch

We are trusted by the world’s most renowned brands. Discover a cross section of our clients

Our SaaS solutions help you to grow your business in a scalable and controlled way

You can expect a competitive offer, both as a multinational or SME

Our solutions are cost-efficient and can be introduced without your IT

Use Smart Launch, our implementation best practice, to gain quick results

Gain insights into marketing operations and digital transformation

Stay in touch and learn about events, products, publications and job openings

Get inspired and informed. Discover our productsheets, whitepapers and media kit

Our consultants and our support team are to help you out. Get in touch

Marketing Resource Management

Planning and Budget Management

Gain full visibility and control over planning, budgeting, and performance measurement. BrandMaker is the central place to orchestrate your marketing campaigns and activities.

BrandMaker was recognized as a leader in The Forrester Wave™: MRM

What is Marketing Resource Management?

Marketing Resource Management (MRM) software enables you to plan, budget, execute and measure global marketing strategies. According to the leading analyst firm Forrester, the field of MRM entails four areas: Money, people, content and brand. It is also known as Marketing Operations Management or Marketing Campaign Management. BrandMaker offers you solutions to successfully scale your marketing along those four pillars.


Marketing Calendar

One marketing calendar to schedule campaigns, plan budgets and monitor results. The level of detail can be adjusted to meet any need or audience. With only one click, switch between time bars in the calendar and budget view.

Spend Management

All the latest budget information, including the planned, actual, and remaining budgets are managed and displayed centrally. Related information, such as invoices and cost estimates, can be connected.

Clarity about goals

Stop random acts of marketing before they damage your brand

One version of the truth

Stop ongoing mass distribution of outdated spreadsheets 

Instant insights

Stop wasting time on copy/pasting data to create reports


Streamline processes

Kickstart your project and keep things going till they’re done. From the approval of budgets to the briefing of agencies, manage and execute marketing projects with the right people, priority and compliance level.


Reviews and approvals

Manage annotations, document comments and track creative approvals. Guarantee the quality of files, images, videos and texts to achieve consistency.

One connected platform
throughout your enterprise

No core technology can operate as an island. That’s why BrandMaker has built world-class integrations with a variety of other enterprise management software components. The net result is one connected MRM software platform that increases data accuracy, reduces administrative burden and boosts productivity.

Show ROI and make marketing count

Consolidate key numbers and statistics from any BrandMaker module, or even external data sources, and display results in customizable dashboards or reports.

All marketing results in one overview

Make a statement about the success of your campaigns and the ROI of your marketing at any time.

Easy and intuitive monitoring

Build customized dashboards with only the performance metrics that matter most to you.


Create planning and budget reports for any entity

Generate graphical and tabular reports with just a click.

Bring the reports to the team proactively

Distribute high quality reports in PDF or XLS to internal marketing teams.


Combine internal with external data to close the loop

Aggregate all data, regardless of the source, in a central location and provide meaningful reports.

Shape the view on data to suit preferences

Work interactively with drill-down, parameters and filters.

Create ad-hoc reports when you need them

Compile the reports without the help of the IT department thanks to intuitive operation and a full range of functions.

This is how our toolset for planning & budget management
will help you grow your business

Full marketing alignment

Implement best practice approval processes and stop unscheduled and misaligned solo efforts before they damage the brand image.

Accurate campaign status

Increase transparency across workflows and campaigns by unifying documentation and tracking of tasks, budgets and expected ROI.

Less administrative burden

Reduce administrative friction by providing one central data repository and project management solution with powerful automated reporting options.

Our Other MRM Solutions

Learn how BrandMaker helps to create and manage content, facilitates channel partners while protecting your brand. Check out our other MRM solutions.

Content Creation Management

Streamline processes from ideation to distribution

Digital Asset

Manage content in any format and for any device and from any place


Share, build and protect the brand on all touchpoints


Collaborate with local partners to boost mutual success

Get in touch with us now

Learn how BrandMaker helps
to grow your business

Learn more about the BrandMaker software with a personalized demonstration.
See how a holistic approach allows you to scale marketing for greater success.