BrandMaker for Marketing Finance Managers
Finance Managers are the bridge between marketing and finance, ensuring that marketing spend is aligned to campaign performance – but significant roadblocks stand in their way.
Finance Managers cannot demonstrate marketing ROI due to disconnects and delays in financial reporting and analysis, reducing agility and real-time decision making.
Budget approval processes are significantly delayed due to inefficient spreadsheet and email-driven workflows and communication. Finance Managers cannot provide the CMO with timely, up-to-date marketing performance and spend reporting.
How BrandMaker helps
Agile Control of Marketing Investments
The knowledge of what has been planned, what has been spent, and what remains provides the confidence to accurately forecast ongoing spend.
AI Recommendations Improve Performance
Automated review of planned campaigns and budget allocations via AI to identify outliers and make suggestions that optimize performance.
Automate Complex Accounting Tasks
Automatically import and split purchase orders and invoices in multi-currency campaigns to accurately attribute costs to budgets.
Connectivity for Data-driven Decisions
Integration with all relevant systems, such as ERP, procurement, and digital channels for data-driven budget management and approvals.
Keep Track on Budget Releases and Approvals
Speed-up and automate budget processes and approvals with efficient repeatable, best-practice workflows.
Discover the impact BrandMaker can have
9 Tips on Optimizing Campaign Planning & Execution
A practical guide moving enterprise marketing operations from getting by through acts of heroism, to adopting the technology that will increase efficiency - resulting in a faster time-to-market, with greater efficiency, and a mastery of the budget.
We’d like to tell you more...
Let’s talk about your unique situation, your specific challenges, and your goals for growth. Let us show you how BrandMaker, and only BrandMaker, can unleash your marketing superpowers!